--- title: News and Events | MediaMelon description: Your source for insight to the world of streaming intelligence, video analytics, and the positive impact on your business --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon News & Events ## Zype Benefits from OVP Deployment of SmartSight Streaming Intelligence [Marketing](https://info.mediamelon.com/news/author/marketing) November 1, 2022 MediaMelon’s SmartSight tools are built as components that can be integrated in OVP solutions other end-to-end video publishing platforms to address a critical content publisher demand. Zype, a leading video API and infrastructure platform, offers a... [Read More](https://info.mediamelon.com/news/zype-benefit-from-smartsight-streaming-intelligence) [![Zype Benefits from OVP Deployment of SmartSight Streaming Intelligence](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/zype-benefit-from-smartsight-streaming-intelligence) [![MediaMelon Streaming Media 50 2022](https://info.mediamelon.com/hubfs/Other%20Logos/sm50_2022_web.png)](https://info.mediamelon.com/news/mediamelon-recognized-in-streaming-media-top-50) [Company,](https://info.mediamelon.com/news/tag/company) [Events,](https://info.mediamelon.com/news/tag/events) [News](https://info.mediamelon.com/news/tag/news) ### [MediaMelon Recognized in Streaming Media Top 50](https://info.mediamelon.com/news/mediamelon-recognized-in-streaming-media-top-50) [Marketing](https://info.mediamelon.com/news/author/marketing) October 7, 2022 The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top tech companies for its SmartSight streaming intelligence solution. [Read More](https://info.mediamelon.com/news/mediamelon-recognized-in-streaming-media-top-50) [![MediaMelon Synchronized](https://info.mediamelon.com/hubfs/Stock%20Images/Hand%20touches%20the%20flow%20of%20images.%20Symbol%20of%20media%20streams.jpeg)](https://info.mediamelon.com/news/mediamelon-smartsight-and-synchronized-roi) [Company,](https://info.mediamelon.com/news/tag/company) [Partners](https://info.mediamelon.com/news/tag/partners) ### [MediaMelon SmartSight and Synchronized Intelligence Platform Power ROI](https://info.mediamelon.com/news/mediamelon-smartsight-and-synchronized-roi) [Marketing](https://info.mediamelon.com/news/author/marketing) September 27, 2022 MediaMelon and Synchronized are linking their value propositions technologies to emphasize and prove the end-to-end business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform. [Read More](https://info.mediamelon.com/news/mediamelon-smartsight-and-synchronized-roi) [![Travelxp QoE](https://info.mediamelon.com/hubfs/Images/XP%20Screen%201.png)](https://info.mediamelon.com/news/travelxp-focus-on-quality-of-experience-smartsight) [Case Studies,](https://info.mediamelon.com/news/tag/case-studies) [News,](https://info.mediamelon.com/news/tag/news) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [Travelxp Focuses on Quality of Experience with SmartSight](https://info.mediamelon.com/news/travelxp-focus-on-quality-of-experience-smartsight) [Marketing](https://info.mediamelon.com/news/author/marketing) September 20, 2022 Mumbai & San Francisco – MediaMelon is pleased to announce the deployment of its award-winning SmartSight platform for Travelxp, the world’s first 4K HDR streaming travel channel. Travelxp is introducing a new way to analyze and optimize delivery of its vast travel programming catalog to a growing consumer base with the use of the SmartSight QoE and SmartSight Ads tools across the broadest range of consumer delivery platforms. [Read More](https://info.mediamelon.com/news/travelxp-focus-on-quality-of-experience-smartsight) [1](https://info.mediamelon.com/news) [2](https://info.mediamelon.com/news/page/2) [3](https://info.mediamelon.com/news/page/3) [4](https://info.mediamelon.com/news/page/4) [5](https://info.mediamelon.com/news/page/5) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "MediaMelon’s SmartSight tools are built as components that can be integrated in OVP solutions other end-to-end video publishing platforms to address a critical content publisher demand. Zype, a leading video API and infrastructure platform, offers a powerful use-case of such integration using MediaMelon’s SmartSight features to offer customer-facing video analytics dashboards that enable business optimization for its publisher customers.The SmartSight streaming intelligence approach is enabling all types of streaming service to optimize their value propositions. Zype, a leading video API and infrastructure platform, uses SmartSight features to help monitor and optimize their end-to-end video service. They also enable video analytics dashboard creation by their publisher customers that helps drive business optimization for each individual streaming service. “We highly value the SmartSight technology developed by MediaMelon, and the sophisticated streaming delivery intelligence that it can produce. We saw an advantage in integrating this resource into our dashboard to not only help our publisher clients easily monitor content engagement and analytics from a user-friendly interface, but also to allow our Support team to monitor our Customers’ content to ensure optimal stream performance and quality of service. Michael Smith, Director of Support at Zype The SmartSight offering for OVPs is architected for seamless integration with end-to-end streaming service platforms, providing rapid point-of-failure visibility and automated insights for optimizing viewership, engagement, and business KPIs. At the same time, the intelligent design of our streaming intelligence platform enables scaling across large audiences while maintaining low unit costs, and leveraging the best practices in using AWS cloud infrastructure services. You can read more about Zype at zype.com Want to know more about the SmartSight capabilities and Zype?", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "01/11/2022", "datePublished" : "01/11/2022", "headline" : "Zype Benefits from OVP Deployment of SmartSight Streaming Intelligence", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/shutterstock_streaming1.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/zype-benefit-from-smartsight-streaming-intelligence", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top tech companies for its SmartSight streaming intelligence solution. There is no doubt that delivery and consumption data is a vital fuel for the video streaming business model. The recognition of the MediaMelon SmartSight solution in this year's Streaming Media 50 list illustrates the truth that all functional teams in a streaming business are key consumers of the intelligence generated by stream delivery and consumption. I'm proud of the team at MediaMelon and the progress they have made in advancing the SmartSight solution to its rightful place as a set of top-tier business improvement tools, commented Kumar Subramanian, CEO of MediaMelon. Both customers and partners are recognizing the need to go beyond simple analytics and use such sophisticated tools to drive their business forward. “The annual Streaming Media 50 list foregrounds the industry’s most innovative and influential technology suppliers, service providers, and platforms, as acclaimed by our editorial team,” says Streaming Media Editor-in-Chief and VP Steve Nathans-Kelly. “Some are large and established industry standard-bearers, others are comparably small and relatively new arrivals just beginning to make a splash. All set themselves apart from the crowd with their innovative approach and their commitment to serve the customer and advance the industry.” Steve Nathans-Kelly VP/Editor-in-Chief", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "07/10/2022", "datePublished" : "07/10/2022", "headline" : "MediaMelon Recognized in Streaming Media Top 50", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Other%20Logos/sm50_2022_web.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/mediamelon-recognized-in-streaming-media-top-50", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "MediaMelon and Synchronized are linking their value propositions technologies to emphasize and prove the end-to-end business benefits of smarter video analysis and metadata generation driving User Experience, discoverability, and Click-Through-rates leading to ROI growth by measuring the impact immediately through MediaMelon’s SmartSight platform. Synchronized enables automation of repetitive editorial tasks and acts as the hub for all in-video timecoded metadata in an efficient video service preparation workflow. The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster and/or OTT player evaluate the positive effects on consumer experience? MediaMelon SmartSight precision streaming intelligence tools now enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features. MediaMelon SmartSight precision measurement tools can help quantify the improvement in consumer experience enabled by Synchronized features. Potential examples include: Extended viewer session times: Overall improved service engagement through improved discovery using smart thumbnails and promotional content creation. Improved effective ad delivery: Reduced content abandonment and improved ad load with optimized ad break placement choices. Broader use of related content search and navigation features: Enhanced viewer experience through personalized navigation, smart labeling and Intra-content links to highlights, relevant news segments, and sports highlights. The combination of services has the overall impact of increasing service loyalty and reducing churn, with the creation of a positive feedback loop around content metadata improvements and viewer engagement/QoE. “The combination of SmartSight and Synchronized capabilities shows how analytics-based business improvements can apply across the video value chain,” commented Kumar Subramanian, CEO of MediaMelon. “We are pleased to enable this alignment of workflow and delivery optimization.” SmartSight offers direct instrumentation and analytics of extended service use and enhanced monetization through precision instrumentation and streaming intelligence tools. The greater clarity of service analytics & reporting can directly link dimensions of service business to a broad range of content metadata enhancements. Robert Cloudt, Chief Revenue Officer, Synchronized, said, “The savings in time and effort in the video workflow are easy to assess, but how can an operator, broadcaster or OTT player evaluate the positive effects on consumer experience? We are excited to partner with MediaMelon to enable such direct measurement of improved viewer engagement and QoE from the use of Synchronized features.” About Synchronized Synchronized transforms linear video into ‘Smart-Video’ making video as flexible and powerful as hypertext. Synchronized’s Smart-Video platform - a machine learning turnkey solution for media intelligence - allows broadcasters and OTT Platforms to benefit from a central hub for all in-video auto-generated time-coded metadata, objects, and assets. This allows clients to automate workflow from linear tv to digital offers, deliver rich & personalized end-user experiences, and fast-track promotional content creation as well as benefit from an unprecedented level of granular data around their video content. Synchronized has been awarded AWS Machine Learning Competency status in Applied AI and is an AWS Media Intelligence solutions launch partner. Press Contact: Thaïs Nirascou PR Account Manager Bubble E: thaisn@bubbleagency.com", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "27/09/2022", "datePublished" : "27/09/2022", "headline" : "MediaMelon SmartSight and Synchronized Intelligence Platform Power ROI", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Stock%20Images/Hand%20touches%20the%20flow%20of%20images.%20Symbol%20of%20media%20streams.jpeg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/mediamelon-smartsight-and-synchronized-roi", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Mumbai & San Francisco – MediaMelon is pleased to announce the deployment of its award-winning SmartSight platform for Travelxp, the world’s first 4K HDR streaming travel channel. Travelxp is introducing a new way to analyze and optimize delivery of its vast travel programming catalog to a growing consumer base with the use of the SmartSight QoE and SmartSight Ads tools across the broadest range of consumer delivery platforms. For years, the Travelxp network has entertained, educated and inspired viewers through varied genres of travel such as nature, food, culture and adventure. The Travelxp app is taking this experience to a new level. Hundreds of original travel stories are already available in English, Hindi as well as two Indian regional languages—Tamil & Bengali. With the constant addition of new content, users are guaranteed to find something new every time they visit the service. “Following successful mobile and smart Tv app launches, we are anxious to maintain and enhance our viewer experiences. With 4K content now expected by the Indian audience, we are extremely happy to be the first to provide best in class, 4K travel shows across the country. We hope to ignite the love for travel amongst all” said Travelxp CEO, Tanay Chothani. SmartSight offers new clarity in the video analytics solution for Travelxp, including real-time dashboard visibility of last-mile viewer session information across the network, and an ability to drill down to microscopic detail for specific devices, streams and delivery issues. Travelxp appreciates the new in-depth understanding of service activity at every user device, powering the ability to resolve issues and improve viewer quality of experience as they grow their business. “We built the SmartSight platform to drive streaming intelligence and improve business outcomes,“ commented Kumar Subamanian, founder and CEO of MediaMelon. “We are excited by the use of SmartSight for Travelxp and look forward to optimizing and enhancing platform use to help elevate all aspects of the consumer experience.” About Travelxp Travelxp is more than a TV channel. It is also the ideal travel partner. Exciting discounts on flights, hotels and vacation bookings make Travelxp the app where wanderlust is rewarded and travel is at the user’s fingertips. Subscribers get 5% off on flights and 10% off on bookings. Since its launch last year, the Travelxp app is all set to be the one-stop solution to all travel needs and requirements. Visit www.travelxp.com", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "20/09/2022", "datePublished" : "20/09/2022", "headline" : "Travelxp Focuses on Quality of Experience with SmartSight", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/XP%20Screen%201.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/travelxp-focus-on-quality-of-experience-smartsight", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```