--- title: News and Events | MediaMelon | Kumar Subramanian (2) description: Your source for insight to the world of streaming intelligence, video analytics, and the positive impact on your business (2) --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon News & Events Posts by: ## Kumar Subramanian ## Are AVOD OTT Services Ready for Primetime? [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) March 10, 2020 The OTT business continues in hyper-growth, and we continue to consume content when, how, and where we want at our convenience.  [Monetization of the OTT AVOD service](https://www.mediamelon.com/product-smartsight-ads) has therefore never been more important for OTT service providers than it is now... [Read More](https://info.mediamelon.com/news/avod-ad-analytics-ready-for-primetime) [![Are AVOD OTT Services Ready for Primetime?](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/avod-ad-analytics-ready-for-primetime) [![](https://info.mediamelon.com/hubfs/Imported_Blog_Media/IBC20191080608-1.jpg)](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [Products,](https://info.mediamelon.com/news/tag/products) [Events,](https://info.mediamelon.com/news/tag/events) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [MediaMelon’s IBC 2019 Highlights](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) October 3, 2019 The International Broadcaster’s Conference ([IBC](https://show.ibc.org/)) is the world’s most influential media, entertainment, and technology show, and [MediaMelon Inc.](https://mediamelon.com/) has been proud to be a part of it for the past few years now. This year, we hosted over 150 customer meetings, [product demos](https://info.mediamelon.com/demonstration-rq-mediamelon), analyst meetings, and more, with many interesting trends in [quality of experience (QoE) optimization](https://www.mediamelon.com/product-smartsight-qoe) and [streaming video analytics](https://info.mediamelon.com/intelligence-wp-mediamelon) emerging from these discussions. [Read More](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [![](https://info.mediamelon.com/hubfs/Imported_Blog_Media/analytics-that-act-min1080608-1.jpg)](https://info.mediamelon.com/news/analytics-that-act-smartsight-smartplay) [Products,](https://info.mediamelon.com/news/tag/products) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [Beyond Analytics: SmartSight QoE & SmartSight QBR](https://info.mediamelon.com/news/analytics-that-act-smartsight-smartplay) [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) September 5, 2019 MediaMelon is the [only streaming intelligence analytics solution](https://www.mediamelon.com). Why settle for analytics that only report or alert, and then provide diagnostics that require your tech ops team to act? MediaMelon’s [SmartSight QBR solution](https://www.mediamelon.com/product-smartsight-qbr) actually improves video playback quality automatically for both video-on-demand (VOD) and live playback. [Read More](https://info.mediamelon.com/news/analytics-that-act-smartsight-smartplay) [![Dacast Streaming Intelligence](https://info.mediamelon.com/hubfs/Imported_Blog_Media/home_DaCast_logo_230x150-1.png)](https://info.mediamelon.com/news/mediamelon-powers-real-time-ott-analytics-for-dacast) [Products,](https://info.mediamelon.com/news/tag/products) [News,](https://info.mediamelon.com/news/tag/news) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [MediaMelon Powers Real-Time SmartSight QoE Analytics for DaCast](https://info.mediamelon.com/news/mediamelon-powers-real-time-ott-analytics-for-dacast) [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) March 19, 2019 MediaMelon today announced that it's SmartSight QoE solution for over-the-top (OTT) video optimization was selected by DaCast, the Streaming as a Service™ platform, to provide upgraded analytics capabilities for its live and [VOD streaming solutions](https://www.dacast.com/streaming-solutions/). By switching to the SmartSight QoE solution, DaCast now provides its customers, which include Red Bull, ADP, and Nokia, the ability to dive deeper into the optimization of their streaming infrastructure. Features include collecting real-time actionable data down to the detailed session level, offering multi-channel anomaly alerts, providing content and subscriber insights, and configurable dashboards—all based on a comprehensive, scalable streaming intelligence platform. [Read More](https://info.mediamelon.com/news/mediamelon-powers-real-time-ott-analytics-for-dacast) [1](https://info.mediamelon.com/news) [2](https://info.mediamelon.com/news/author/kumar/page/2) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The OTT business continues in hyper-growth, and we continue to consume content when, how, and where we want at our convenience. Monetization of the OTT AVOD service has therefore never been more important for OTT service providers than it is now with many asking the question of whether the AVOD service is ready for primetime, with its challenging ecosystem and many points of failure by harnessing the powerful AVOD Ad analytics ? The monetization of AVOD uses a complex & ever-evolving ecosystem with acronyms that are ever evolving from the DMP to DSP and Ad Servers, Exchanges to Creatives. There is a lot that can go wrong, and frequently happens between the ad being created by an advertiser or agency, it arriving at the video player and the ad playback experience. The Fill-Rate Improvement Challenge AVOD providers are well aware that fill-rate and impressions are all impacted by not only the quality of content, but ad failure rates, blockers and fraud which are all driving yields down. The challenge being faced by AVOD providers is being able to act immediately when an issue occurs so that yields can be maximized. For this there needs to be an independent and most importantly real-time trusted single source of truth that measures experience from the player itself. There also needs to be immediate notifications with root cause analysis so that action can be taken when an issue arises. Are you immediately informed with a point of failure analysis in real-time when something goes wrong? How do you stop losing millions in potential revenue? How does MediaMelon Help with its in-depth AVOD & FAST Ad Analytics? MediaMelon SmartSight for Ads helps businesses understand the monetization inhibitors for AVOD, including: Inconsistent viewing quality between ads and content, where the wrong rendition is used. Ad failure rates, where they can be as high as 40%, that is that 40% of requests don’t create impressions. Ad fraud, that can be up to 18%. This is where slots are re-sold for much higher CPM’s Ad creative issues where creatives fail to appear or encoding and rendition quality problems Ad player startup times with the switch from content to Ads Buffering at the start of the ad and during the ad Ad blocking With revenue opportunity set to grow as migration to OTT continues, is your AVOD service ready for that growth and can you improve the yields to support the migration? Isn’t SSAI/SSDAI the Answer? Server Side Ad Insertion, or SSAI for short also includes Dynamic Ad Insertion. This is where ads are stitched into a single content stream server side so that there is a more assured delivery of the entire content and ad experience. SSAI will certainly improve failure rates, reduce ad blocking as well as fraud, although it depends how you utilise and access your AVOD & FAST ad analytics data. However, there are still huge gaps as errors happen during playback and without client side measurement those are unknown. Who validates the video player actually presented the advert and the ads that played? What was the completion rate? Did buffering occur and was the viewing experience good? Real-time Yield Improvement MediaMelon SmartSight Ads helps answer all of these questions and works with Client Side Ad Insertion (CSAI), Server Side Ad Insertion (SSAI) as well as Dynamic Ad Insertion (DAI) across every player imaginable. Further benefit from a simple to deploy library style integration where there is minimal coding required. Time to say goodbye to complex SDK’s, and say hello to simplified and rapid integrations that provide immediate answers. SmartSight for Ads measures from the start of every ad break and ad, continuously until it ends. It captures information such as start up time, playing time, completion rates, errors, buffering, bitrate, exits before the ads start, creative information as well as identifiers. It also provides important and valuable context of the content where the ad played. This is powerful insight for a publisher in the packaging of their ad offerings, especially with the move to personalized experiences. All of this information is available through the MediaMelon SmartSight for Ads User Interface in real-time, with multi-dimensional drill-down capability with the ability to analyze content and ads experience together. Fully understand the total impact of the ad and content experience together. Real-time, anomaly based alerting with point of failure analysis provides instant notification of issues, to reduce the impact of errors. Finally, powerful and real-time API’s make sure all the insight is available for integration into data architectures to create even more value. How else does MediaMelon help? MediaMelon helps with improving OTT service monetization, improving video ad fill rates and impressions, and reducing ad failures and fraud. Contact us for more information, a demonstration and to discuss a POC SmartSight Analytics – Analytics that Act SmartSight for Ads – Improving Yield SmartPlay – Delighting Viewers", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "10/03/2020", "datePublished" : "10/03/2020", "headline" : "Are AVOD OTT Services Ready for Primetime?", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/avod-ad-analytics1080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/avod-ad-analytics-ready-for-primetime", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The International Broadcaster’s Conference (IBC) is the world’s most influential media, entertainment, and technology show, and MediaMelon Inc. has been proud to be a part of it for the past few years now. This year, we hosted over 150 customer meetings, product demos, analyst meetings, and more, with many interesting trends in quality of experience (QoE) optimization and streaming video analytics emerging from these discussions. Real Time Analysis at Session Level There is a growing interest in having a 360 degree view of the advertising ecosystem correlating to the session, title and subscriber playback, as well as having the same level of insight into the quality of experience of each advertisement as is present for the video content itself. What’s more, there is a need for more real time analysis at the session level to help analyze the root cause of customer experience issues as they occur, and to help predict these issues in order to proactively intervene. MediaMelon is excited to be leading development in all of these areas. SmartSight Analytics Demo at IBC 2019 IBC was a great platform to talk about our SmartSight QoE, complementing our existing Analytics that Act solution called SmartSight QBR technology, an experience optimization solution that makes any video player content-aware and therefore able to make decisions based on last mile situations. The combination of these provides an industry-first solution that informs and acts on the technical QoE aspects of OTT delivery, as well as perceptive experience to improve consistency and quality of playback, as well as to reduce buffering while significantly reducing costs. Focussed at Cost Control for OTT Streaming Providers The consistent theme among all of our successful meetings at IBC was the need of these streaming providers to control costs as OTT continues to grow. This cost management needs to happen while also improving QoE, and tailoring the quality of experience to wherever the viewer is watching – something that the range of tools built on the SmartSight platform delivers to MediaMelon customers. How MediaMelon’s SmartPlay Helps Improve Playback Quality We were honored to have Simon Orme, our Head of Partnerships present at the IBC Content Everywhere Hub where he was part of the industry panel discussing how MediaMelon’s SmartPlay helps improve playback quality while managing delivering costs. MediaMelon’s sales team has expanded rapidly this year to keep up with the growing demand for our solutions, and IBC was a wonderful venue to showcase this. Video Interview by Our Founder and CEO We also heard from our founder and CEO, Kumar Subramanian, in a video interview right on the show floor. Kumar explained the important problem MediaMelon is solving with our sophisticated technology and touched upon some challenges OTT providers encounter that must be solved. We at MediaMelon Help OTT Service Providers Manage Costs Another IBC in the books for MediaMelon, and we are excited to look ahead at continuing to help OTT providers manage costs, while also improve quality of playback.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "03/10/2019", "datePublished" : "03/10/2019", "headline" : "MediaMelon’s IBC 2019 Highlights", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/IBC20191080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "MediaMelon is the only streaming intelligence analytics solution . Why settle for analytics that only report or alert, and then provide diagnostics that require your tech ops team to act? MediaMelon’s SmartSight QBR solution actually improves video playback quality automatically for both video-on-demand (VOD) and live playback. Our QoE Analytics is Based on a Proprietary iMOS Profile Additionally, MediaMelon scores every video in real-time with a proprietary iMOS* profile that is used by the video player to make dynamic ABR (adaptive bitrate) and playback decisioning based on the actual video content, scene complexity, device characteristics, and network conditions. No Compromise on Quality and Network Costs If your video players are relying only on buffer monitoring and network conditions to make ABR switching decisions, then you are compromising on quality and network costs. Analytics that Act is Based on iMOS Metric Bitrate and resolution are great leading indicators for understanding video quality, but only SmartSight QBR can actually understand and score the perceived quality of every video frame in every title using its proprietary iMOS metric to both optimize delivery costs, while also maximize QoE, and reduce buffering. Streaming services can go beyond buffer management alone with MediaMelon’s SmartPlay that computes the actual visual quality of experience of every moment for every session and device to complement and enhance existing buffering reduction techniques. In our next blog post, we will dive into both how iMOS is computed and how your video players can use this data to make better ABR decisions that simultaneously improve QoE and optimize network delivery costs. MediaMelon SmartPlay and SmartSight go beyond traditional QoE Analytics solutions to offer “Streaming Intelligence* A Mean Opinion Score (MOS) in streaming is a numerical measure of the human-judged overall quality of a video session. iMOS is MediaMelon’s proprietary implementation of the score rendered as a very low latency service for every VOD and live video served by an OTT publisher.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "05/09/2019", "datePublished" : "05/09/2019", "headline" : "Beyond Analytics: SmartSight QoE & SmartSight QBR", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/analytics-that-act-min1080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/analytics-that-act-smartsight-smartplay", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "MediaMelon today announced that it's SmartSight QoE solution for over-the-top (OTT) video optimization was selected by DaCast, the Streaming as a Service™ platform, to provide upgraded analytics capabilities for its live and VOD streaming solutions. By switching to the SmartSight QoE solution, DaCast now provides its customers, which include Red Bull, ADP, and Nokia, the ability to dive deeper into the optimization of their streaming infrastructure. Features include collecting real-time actionable data down to the detailed session level, offering multi-channel anomaly alerts, providing content and subscriber insights, and configurable dashboards—all based on a comprehensive, scalable streaming intelligence platform. “After making the decision to replace our in-house developed analytics capabilities with a third-party solution, we made sure to explore the options very carefully,” said Stephane Roulland, CEO at DaCast. “We were very impressed with MediaMelon’s fully featured solution and their ability to supply information in real-time, as this addressed a real challenge we were having with support of live sporting events. Until we implemented SmartSight, we were reliant on log data being provided by our CDN partner to verify usage. The previous delay in time-sensitive information was unacceptable for us and our clients.” New, Ultra-Detailed Session Analytics One of the most powerful features of the new SmartSight-powered DaCast video analytics dashboard is the ability to track last-mile viewer session information in more detail than ever before, allowing broadcasters to gain an in-depth understanding of actions at every user device. DaCast’s previous solution offered limited analytics with a 2-hour delay. After an extensive search and trial period, the SmartSight cloud-based solution was deployed in 2018. DaCast rolled out a new user interface (UI) to present the ultra-detailed SmartSight dashboard analytics. For the first time, DaCast and its clients can get detailed information for each stream such as: Data consumption by video or live channel, city, device type, domain, as well as overall data consumption over time Average time watching for each video or live channel, city, and device type Average number of concurrent playback sessions for any given time interval, video or live channel, city, and device type Plays and viewers both over time and per country Automated alerts based on performance or operational thresholds Powered by MediaMelon’s SmartSight Platform “Data is important. However, without applying human intelligence, data is just numbers on a screen,” continued Roulland. “Analytics for DaCast live streams provide data while live broadcasts are in progress. We are offering this to all of our clients, while many video platforms don’t include this feature at all, on any plan level.” To empower their customers with actionable intelligence, DaCast decided to use SmartSight’s rich and flexible set of application program interfaces (APIs) to offer advanced services to their clients. With this level of detail, broadcasters are now able to analyze, manage, and substantially improve the performance of their streaming solution. For those monitoring live channels currently broadcasting, the DaCast’s UI data feeds populate with four types of valuable information provided by SmartSight: Concurrent viewers display the average number of concurrent playback sessions over time New viewers helps to track the rate at which new viewers are accessing the live stream in real time Data consumed provides a total view of the amount of bandwidth that being used by all of your viewers around the world Data consumption by countries shows how much data is being used in all countries, and even cities, globally in real time “SmartSight gives video service providers like DaCast a clear picture of how OTT TV services are viewed, both in terms of actual usage and streaming performance,” said Kumar Subramanian, CEO of MediaMelon. “MediaMelon video analytics helps service providers find actionable data in the heap of collected streaming and audience metrics, and pinpoint issues that require immediate attention.” About DaCast Founded in 2008, DaCast has been offering video hosting and live streaming solutions to more than 120,000 professional broadcasters and organizations worldwide. In 2018, DaCast was recognized as one of the 50 most influential online video platforms and won the Streaming Media Readers’ Choice Award for Best Small/Medium Business Video Platform. Recently in March 2019, DaCast acquired vzaar, one of the most trusted video hosting platform for businesses, reinforcing its leading position in the OTT industry. Visit DaCast for more information.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "19/03/2019", "datePublished" : "19/03/2019", "headline" : "MediaMelon Powers Real-Time SmartSight QoE Analytics for DaCast", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/home_DaCast_logo_230x150-1.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/mediamelon-powers-real-time-ott-analytics-for-dacast", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```