--- title: News and Events | MediaMelon | Marketing (2) description: Your source for insight to the world of streaming intelligence, video analytics, and the positive impact on your business (2) --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon News & Events Posts by: ## Marketing ## Green Streams Leverages SmartSight Platform for Streaming Intelligence [Marketing](https://info.mediamelon.com/news/author/marketing) September 6, 2022 Green Streams has integrated the SmartSight platform from MediaMelon within its end-to-end IPTV & OTT platform. This new Best-In-Class Platform-As-A-Service model has been designed to help operators rapidly reach their goals using best in class... [Read More](https://info.mediamelon.com/news/green-streams-leverages-smartsight-streaming-intelligence) [![Green Streams Leverages SmartSight Platform for Streaming Intelligence](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/green-streams-leverages-smartsight-streaming-intelligence) [![SmartSight low latency live streaming](https://info.mediamelon.com/hubfs/Images/LIVE_shutterstock%281024x576%29.png)](https://info.mediamelon.com/news/hesp-alliance-welcomes-mediamelon) [Company,](https://info.mediamelon.com/news/tag/company) [Partners,](https://info.mediamelon.com/news/tag/partners) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [HESP Alliance Welcomes MediaMelon Membership](https://info.mediamelon.com/news/hesp-alliance-welcomes-mediamelon) [Marketing](https://info.mediamelon.com/news/author/marketing) September 1, 2022 The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence solutions, has joined the HESP Alliance. MediaMelon will offer its proven [SmartSight analytics and streaming business improvement tools](https://www.mediamelon.com/product-smartsight-platform)to extend the marketplace for high efficiency streaming services and will participate in activities shaping the future of scalable sub-second latency live streaming through the High-Efficiency Streaming Protocol (“HESP”). [Read More](https://info.mediamelon.com/news/hesp-alliance-welcomes-mediamelon) [![Kumar Beet TV](https://info.mediamelon.com/hubfs/Images/Kumar%20Beet%20TV%20Screen%20Shot%202022-04-28.png)](https://info.mediamelon.com/news/kumar-subramanian-beet.tv-roi-profile) [Company,](https://info.mediamelon.com/news/tag/company) [Events](https://info.mediamelon.com/news/tag/events) ### [Kumar Subramanian Beet.TV ROI Profile](https://info.mediamelon.com/news/kumar-subramanian-beet.tv-roi-profile) [Marketing](https://info.mediamelon.com/news/author/marketing) May 2, 2022 The best use of a foundation technology that optimizes video delivery QoE is to help maximize video engagement and streaming ad revenue. In this video interview with Zach Rodgers for Beet.TV, [Kumar Subramanian](https://www.linkedin.com/in/kumarsub/), CEO, [MediaMelon](https://mediamelon.com/about-us/) Inc., explains how his company delivers on the promise of turning QoE into ROI. [Read More](https://info.mediamelon.com/news/kumar-subramanian-beet.tv-roi-profile) [![Contentwise MediaMelon](https://info.mediamelon.com/hubfs/Images/CW+MM-Banner-wide.png)](https://info.mediamelon.com/news/contentwise-and-mediamelon-partner-for-video-streaming) [Company,](https://info.mediamelon.com/news/tag/company) [Partners,](https://info.mediamelon.com/news/tag/partners) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [ContentWise & MediaMelon Partner for Ultimate Performance Intelligence](https://info.mediamelon.com/news/contentwise-and-mediamelon-partner-for-video-streaming) [Marketing](https://info.mediamelon.com/news/author/marketing) April 19, 2022 Today, ContentWise, a leading provider of user experience (UX) personalization and audience analytics technologies for video streaming, OTT, and pay-TV operators, and streaming intelligence platform provider MediaMelon are announcing a new development partnership. Their objective of the partnership is to deploy an end-to-end analytics service that will instrument the consumer experience journey for video service presentation and delivery. [Read More](https://info.mediamelon.com/news/contentwise-and-mediamelon-partner-for-video-streaming) [1](https://info.mediamelon.com/news) [2](https://info.mediamelon.com/news/author/marketing/page/2) [3](https://info.mediamelon.com/news/author/marketing/page/3) [4](https://info.mediamelon.com/news/author/marketing/page/4) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Green Streams has integrated the SmartSight platform from MediaMelon within its end-to-end IPTV & OTT platform. This new Best-In-Class Platform-As-A-Service model has been designed to help operators rapidly reach their goals using best in class modular features, full HD and 4K workflows, and flexible monetization. There is no doubt that precision data is the vital fuel for the video streaming business model. This is true for all functional teams in a streaming business—everyone from operations, product management, marketing, and customer service teams are key consumers of the intelligence generated by stream delivery and consumption. Green Streams, as a premier IPTV & OTT platform, is a keen advocate of streaming intelligence—for both its own operations and as part of a suite of tools that its own client base can use for optimizing their own business metrics. Green Streams was co-founded in 2021 by industry veteran Gernot Jaeger to deliver a flexible IPTV & OTT backend platform that integrates deeply and smoothly with “Best-In-Breed” partners for key components. This includes frontend applications, metadata, recommendation as well as QoS/QoE analytics. With this approach, Green Streams can launch advanced IPTV / OTT products quickly and cost efficiently while achieving “Best-In-Breed” quality standards. “For our customers, who are mainly network operators, it is key to get a 360 degree observability and transparency on their actual end customer experience”, says Green Streams’ CEO Gernot Jaeger. “By teaming up with MediaMelon and by integrating their technology deeply with our IPTV & OTT platform, we are able to provide our customers with exactly this 360 degree observability”. The MediaMelon SmartSight platform provides a complete and compelling analytics offering for such multi-tenant service operators. The SmartSight platform offers a comprehensive data-gathering and analysis platform with a full API suite that permits integration within the Green Streams service offering and can be aligned with the rest of the client tool suite in day-to-day operations. Green Streams’s customers can now access a range of SmartSight capabilities via their existing Green Streams relationship. Behind the scenes, Green Streams and MediaMelon work closely to align feature roadmaps and roll-out of client integrations to increase the depth and breadth of the end-to-end solution. “We built the SmartSight platform to be a pivot point for intelligent data collection and analysis in streaming delivery systems, and architected the platform in a way that makes it easy to integrate within more comprehensive end-to-end applications, “ said Kumar Subramanian, founder and CEO of MediaMelon. “We are excited by the use of SmartSight within the Green Streams ecosystem offering a powerful, yet flexible set of analytic solutions that can become an organic part of their own value proposition.” About Green Streams Green Streams GmbH is the world’s first IPTV & OTT TV platform that integrates 100% “Best-In-Class” modules into a true Platform-As-A-Service model. The mission of Green Streams is to help network operators and ambitious OTT players launch and operate truly outstanding TV products. With this goal in mind, Green Streams built a TV backend platform specifically for the integration with “Best-In-Breed” partners for key modules like frontend applications, metadata, personalisation & recommendation, QoS & QoE analytics and targeted advertising. This approach allows Green Streams to help their customers reach highly ambitious business goals. www.greenstreams.com Talk to the MediaMelon team at IBC 2022 about how we can help support growth of your business!", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "06/09/2022", "datePublished" : "06/09/2022", "headline" : "Green Streams Leverages SmartSight Platform for Streaming Intelligence", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Other%20Logos/GS-Logo%281200x700%29.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/green-streams-leverages-smartsight-streaming-intelligence", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence solutions, has joined the HESP Alliance. MediaMelon will offer its proven SmartSight analytics and streaming business improvement tools to extend the marketplace for high efficiency streaming services and will participate in activities shaping the future of scalable sub-second latency live streaming through the High-Efficiency Streaming Protocol (“HESP”). The MediaMelon SmartSight solution now can provide tools for systematic improvement of high efficiency streaming experiences, including new latency dashboards for HESP services, in conjunction with other SmartSight streaming intelligence functionality. The SmartSight SDK has been integrated and tested in combination with HESP compatible video players and is a straightforward deployment option for media companies struggling with analysis of latency and channel change time variation across device types, delivery networks and stream configurations. The HESP Alliance aims to accelerate standardization and large-scale adoption of high efficiency streaming through HESP. Alliance members can license the technology; integrate it into their video packaging and playback solutions; and develop and share HESP extensions to drive further innovation. A verification program for HESP solutions ensures interoperability across packaging, playback and CDN solutions and provides peace of mind for media companies deploying high efficiency streaming services. “We are excited to join the HESP Alliance and look forward to actively shaping the future of HESP deployment,” says Kumar Subramanian, Chief Executive Officer at MediaMelon. “In joining the Alliance, we can improve the depth and reach of SmartSight tools to help partners and content owners with deployment of premium, high efficiency streaming services.” Steven Tielemans, CEO at THEO Technologies and President of the HESP Alliance, adds: We are pleased to have MediaMelon, as streaming intelligence provider, join the HESP Alliance. We look forward to working together with MediaMelon to measure the benefits of HESP, and easily make these insights available to media companies adopting high efficiency streaming. About HESP Alliance The HESP Alliance, founded by Synamedia and THEO Technologies, brings together streaming video vendors and media companies to provide superior online video quality of experience at reduced cost through standardizing and advancing the High Efficiency Streaming Protocol (HESP) and marketing of HESP solutions. Twitter: @AllianceHESP LinkedIn: HESP Alliance", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "01/09/2022", "datePublished" : "01/09/2022", "headline" : "HESP Alliance Welcomes MediaMelon Membership", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/LIVE_shutterstock%281024x576%29.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/hesp-alliance-welcomes-mediamelon", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The best use of a foundation technology that optimizes video delivery QoE is to help maximize video engagement and streaming ad revenue. In this video interview with Zach Rodgers for Beet.TV, Kumar Subramanian, CEO, MediaMelon Inc., explains how his company delivers on the promise of turning QoE into ROI. At the recent Beet TV retreat in San Juan, Kumar Subramanian, CEO, offered a short video profile of MediaMelon's offering to improve streaming advertising revenue by paying close attention to optimization of the delivery system. Streaming intelligence platforms such as our SmartSight solution, originally were seen as focused on quality of service (QoS) or quality of experience (QoE). But the data gathering and analysis tools now also play a key role in video advertising, because we can surface a wealth of information on the content that’s most exciting and interesting for a given brand, commented Subramanian. “Even for the same demographic, engagement can vary depending on whether you are at a certain point in a session or at a different point or a different kind of content. All these things matter. So we hope to bring information on all of this to the brands.” You can view the full video profile on the Beet.TV website. If you's like to discuss how SmartSight video intelligence can help drive your business forward, please Contact Us.", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "02/05/2022", "datePublished" : "02/05/2022", "headline" : "Kumar Subramanian Beet.TV ROI Profile", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/Kumar%20Beet%20TV%20Screen%20Shot%202022-04-28.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/kumar-subramanian-beet.tv-roi-profile", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Today, ContentWise, a leading provider of user experience (UX) personalization and audience analytics technologies for video streaming, OTT, and pay-TV operators, and streaming intelligence platform provider MediaMelon are announcing a new development partnership. Their objective of the partnership is to deploy an end-to-end analytics service that will instrument the consumer experience journey for video service presentation and delivery. Service operators need an accurate picture of how their audience interacts with, and appreciates, their complete content offering. Combining ContentWise Data Insight’s behavioral, personalization, and product analytics and MediaMelon’s SmartSight QoE and QoS analytics provides such a complete perspective. The two analytics viewpoints combine to provide the ultimate digital optimization solution and a new level of accuracy and clarity into customer behavior and video content performance. Pay TV and OTT video services are constantly under pressure to invest in new, increasingly costly shows, movies, and live content. This collaboration between ContentWise and MediaMelon offers a rich source of data to optimize these investments for video service audiences, achieve improved customer happiness, reduce content abandonment, and prevent subscriber churn. “Now operators can finally unlock the secret map of the consumer experience” says Renato Bonomini, ContentWise VP Sales Engineering and Partnerships. “ContentWise and MediaMelon for the first time unify analytics insights that are traditionally looked at separately: this is the way to optimal user engagement and retention.” “With this new partnership, we are reaching the holy grail of video service analytics – a complete picture of factors that enhance or detract from viewer happiness,” commented Kumar Subramanian, MediaMelon CEO. “We are very pleased that the SmartSight platform can contribute an important component of this viewpoint to the joint effort and look forward to near-term deployment success.” ContentWise and MediaMelon offer a wider spectrum of KPIs, the User Happiness Index for the C-level dashboard, and business-oriented operational metrics for your technical and product teams. About ContentWise ContentWise is the AI-powered customer experience company that provides leading video operators, digital publishers and online retailers with the software and expertise they need to create rich, personal and smart experiences at every digital touchpoint. Thanks to personalization and automation technology, ContentWise helps marketing, editorial and merchandising teams understand what each customer needs, wants and values, maximizing customer lifetime value. With offices in Milan, Los Angeles and Singapore, ContentWise counts leading brands worldwide as customers, including Allente, Mediaset, PCCW, Sky, Telecom Argentina, and Telefonica.", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "19/04/2022", "datePublished" : "19/04/2022", "headline" : "ContentWise & MediaMelon Partner for Ultimate Performance Intelligence", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/CW+MM-Banner-wide.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/contentwise-and-mediamelon-partner-for-video-streaming", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```