--- title: News and Events | MediaMelon | Samit Sanganee description: Samit Sanganee --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon News & Events Posts by: ## Samit Sanganee Samit Sanganee ## Fighting OTT Ad Fraud – Partner Webinar [Samit Sanganee](https://info.mediamelon.com/news/author/samit-sanganee) December 14, 2020 Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of... [Read More](https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar) [![Fighting OTT Ad Fraud – Partner Webinar](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar) [![](https://info.mediamelon.com/hubfs/Imported_Blog_Media/beeniusactionable1080608-1.jpg)](https://info.mediamelon.com/news/actionable-insights-video-streaming-services-playback-experience-beenius) [Products,](https://info.mediamelon.com/news/tag/products) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [Beenius Partnership: Actionable Insights for the Playback Experience](https://info.mediamelon.com/news/actionable-insights-video-streaming-services-playback-experience-beenius) [Samit Sanganee](https://info.mediamelon.com/news/author/samit-sanganee) October 20, 2020   As Media Systems Integrator and provider of an interactive TV platform, [Beenius](https://www.beenius.tv/) collaborates with strategically chosen partners that cover various components of the video processing and delivery, from acquisition to distribution on clients’ devices. Operating in the video industry, Beenius understands the importance of analytics and generating actionable insights out of it, and therefore, has partnered with Mediamelon to provide their clients with real-time measurements of all video content and ads in the OTT space. [Read More](https://info.mediamelon.com/news/actionable-insights-video-streaming-services-playback-experience-beenius) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://20646593.fs1.hubspotusercontent-na2.net/hubfs/20646593/Videos/AdFraudWebinar_V1.3.2.mp4", "dateModified" : "2022-02-22T18:58:02.167Z", "duration" : "PT40M1S", "height" : 1080, "name" : "AdFraudWebinar_V1.3.2", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/66061367342?portalId=20646593&size=medium&t=1645556282392", "uploadDate" : "2022-02-11T15:39:35.905Z", "width" : 1920 } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks. Ad fill failures and delivery issues often go unnoticed due to the often-complex infrastructure and ecosystem. Scammers often use bots to carry out Ad Fraud, but there are plenty of other ways that are utilized to trick advertisers and ad networks into paying for invalid traffic. According to an industry report, every 1 out of 3 dollars spent on online advertising is snatched by fraudsters. These issues reduce monetization with fewer ad impressions successfully served and compounds a reduction in viewing experience leading to content abandonment and viewer churn. Adding to these operational concerns are the challenges around fraudulent ad traffic and fragility in the delivery workflow. Listen to our mutual webinar with premier SSAI vendor Nowtilus to understand how SmartSight Ads, together with industry standards and cooperation, can actively help in preventing ad fraud, and increase trust in ad-supported video business as a whole. Topics Covered Include Issues and consequences related to Ad Fraud and SSAI in video streaming Solution approaches for combating Ad Fraud in CTV Practical insights on how to make it work using latest industry standards Speakers: Kumar Subramanian (CEO , MediaMelon, Inc.) Leander Carell (Managing Director & Co-Founder | Nowtilus | Serverside.ai)", "author" : { "@type" : "Person", "name" : "Samit Sanganee", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/samit-sanganee" }, "dateModified" : "14/12/2020", "datePublished" : "14/12/2020", "headline" : "Fighting OTT Ad Fraud – Partner Webinar", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/FightingAdFraudSSAICTV1080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "As Media Systems Integrator and provider of an interactive TV platform, Beenius collaborates with strategically chosen partners that cover various components of the video processing and delivery, from acquisition to distribution on clients’ devices. Operating in the video industry, Beenius understands the importance of analytics and generating actionable insights out of it, and therefore, has partnered with Mediamelon to provide their clients with real-time measurements of all video content and ads in the OTT space. The MediaMelon OTT Video Intelligence Platform provides complete, trusted and real-time measurement of all video content and ads across all owned and operated properties. The platform delivers actionable insight to drive business critical decisions across all parts of your OTT business. It is available as a simple and rapidly deployable solution. Together with SmartSight QoE and SmartSight Ads analytics solutions, OTT businesses can benefit from the deep insights across both their video and advertising businesses, in a single solution with ease. SmartSight QoE – Optimization Solution for OTT Services Great content deserves a great experience. SmartSight QoE provides a complete viewer experience optimization solution for OTT service. Through real time and continuous measurement of video content, captured continuously from the video player, the platform provides actionable insights into the true user experience SmartSight Ads – Improve OTT Monetization with Actionable Insights Improve your OTT monetization with real-time, actionable insight into fill-rate inhibitors using SmartSight Ads. SmartSight Ads provides a complete Ad Intelligence solution for CSAI, SSAI and DAI. Improve your ad yields by reducing the impact of ad failures, through anomaly-based alerts with point of failure analysis. The solution is rapidly deployable through a simple player-side integration. The two companies together provide streaming services, the ability to get MediaMelon SmartSight Analytics out of the box. Customers using MediaMelon with Beenius can benefit from: Deep insights into users’ experience Reduce churn by improving quality of experience Improve/refine content strategy based on consumption data Resolve customer satisfaction issues Reduce time to resolution with real-time anomaly based alerting Increase revenue through real-time measurement of OTT/CTV Ads Measure Content and Ads in a single solution", "author" : { "@type" : "Person", "name" : "Samit Sanganee", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/samit-sanganee" }, "dateModified" : "20/10/2020", "datePublished" : "20/10/2020", "headline" : "Beenius Partnership: Actionable Insights for the Playback Experience", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/beeniusactionable1080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/actionable-insights-video-streaming-services-playback-experience-beenius", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```