--- title: News and Events | MediaMelon | Company (3) description: Company | Your source for insight to the world of streaming intelligence, video analytics, and the positive impact on your business (3) --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon News & Events Posts about: ## Company (3) ## Vívaro Digital Deploys MediaMelon SmartSight for Turnkey OTT Platform [Marketing](https://info.mediamelon.com/news/author/marketing) March 30, 2022 Vívaro Digital, an end-to-end OTT solutions provider, is pleased to confirm their deployment of MediaMelon SmartSight streaming intelligence tools to all customers that use their Media Flex turnkey OTT platform. Deploying SmartSight enables Vívaro... [Read More](https://info.mediamelon.com/news/vivaro-deploys-smartsight-for-ovp-platform) [![Vívaro Digital Deploys MediaMelon SmartSight for Turnkey OTT Platform](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/vivaro-deploys-smartsight-for-ovp-platform) [![NAB 2022 Las Vegas](https://info.mediamelon.com/hubfs/Images/LAS%20VEGAS%20%28800x400%29.png)](https://info.mediamelon.com/news/preview-nab-2022) [Company,](https://info.mediamelon.com/news/tag/company) [Events](https://info.mediamelon.com/news/tag/events) ### [Preview for MediaMelon at NAB 2022](https://info.mediamelon.com/news/preview-nab-2022) [Marketing](https://info.mediamelon.com/news/author/marketing) March 24, 2022 We welcome the return of major video industry  in-person conference events with NAB 2022. And the MediaMelon team will definitely be looking forward to seeing all of you in Las Vegas - April 23rd-27th.  [Read More](https://info.mediamelon.com/news/preview-nab-2022) [![Beet Retreat San Juan](https://info.mediamelon.com/hubfs/Images/san-juan-puerto-rico1.jpeg)](https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat) [Company,](https://info.mediamelon.com/news/tag/company) [Events,](https://info.mediamelon.com/news/tag/events) [News](https://info.mediamelon.com/news/tag/news) ### [CEO Kumar Subramanian Featured at Beet Retreat Conference](https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat) [Marketing](https://info.mediamelon.com/news/author/marketing) March 16, 2022 San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to talk, candidly and openly, about what needs to happen – helping to set the agenda for the next several years. [Read More](https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat) [![Streaming Intelligence](https://info.mediamelon.com/hubfs/Images/Happy%20family%20sitting%20on%20sofa%20and%20using%20laptop%2c%20mobile%20phone%20and%20digital%20tablet%20at%20home.jpeg)](https://info.mediamelon.com/news/streaming-intelligence-full-white-paper-available) [Company,](https://info.mediamelon.com/news/tag/company) [Products,](https://info.mediamelon.com/news/tag/products) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [Streaming Intelligence: Full White Paper Available](https://info.mediamelon.com/news/streaming-intelligence-full-white-paper-available) [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) February 17, 2022 No one doubts that delivering a successful streaming video service involves facing some tough trade-offs. How does a service operator ensure that they can meet evolving challenges with focused tools that address key business issues? This is the fundamental case for going *beyond video analytics* to the new realm of *streaming intelligence*. [Read More](https://info.mediamelon.com/news/streaming-intelligence-full-white-paper-available) [1](https://info.mediamelon.com/news) [2](https://info.mediamelon.com/news/tag/company/page/2) [3](https://info.mediamelon.com/news/tag/company/page/3) [4](https://info.mediamelon.com/news/tag/company/page/4) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Vívaro Digital, an end-to-end OTT solutions provider, is pleased to confirm their deployment of MediaMelon SmartSight streaming intelligence tools to all customers that use their Media Flex turnkey OTT platform. Deploying SmartSight enables Vívaro Digital’s customers, including leading services such as Videorola Play, Plataforma Cine, and SPR Play, to use proven streaming intelligence tools to help operate and manage their streaming services. Vívaro Digital reached out to MediaMelon for deployment of a scalable, powerful, platform-based analytics approach to enhance their Media Flex solution, in use at several high-profile clients in Mexico. Vívaro Digital found existing analytics tools were lacking the data integrity and flexibility their clients required to support important business decision making. It was also critical to enable last-mile data gathering from a close integration with their chosen client player technology from Bitmovin. With its cloud-native implementation approach, and a client SDK already in place, a SmartSight production platform was deployable on day one, and the baseline SmartSight QoE tools were made available to all Vívaro Digital’s clients. As a further level of integration with the Vívaro Digital platform, the SmartSight dashboard displays can be branded and customized for each client to meet their specific requirements and business focus. The Vívaro Digital platform is growing rapidly and has several high-profile clients in Mexico such as Videorola Play, Plataforma Cine, SPR Play, among others. Additional data fields and analysis features for delivery monitoring are added to the platform as required, with the overview of the entire deployment managed by the Vívaro Digital team. As an OTT leader, Vívaro Digital can also offer its own versions of the added-value Smartsight tools for Advertising management (SmartSight Ads) and quality optimization (SmartSight QBR) as separate services. “The MediaMelon approach to SmartSight deployment meets our needs as an OTT platform provider very well,” said Edgar Ceron, CEO at Vívaro Digital. “Our clients can see a significant lift in the value of their delivery platform with a rich set of features available to solve operational and business challenges, with the features now becoming an integrated part of our overall service proposition.” “The SmartSight Platform can now provide features that go beyond analytics but packaged and delivered through an OVP partnership configuration that adds significantly to the brand profile of our partner's solutions,” commented Kumar Subramanian, MediaMelon CEO. “As an architecture that is fundamentally cloud-native, SmartSight has the scalability and flexibility to power even very large deployments and integrate closely with partner workflows.” About Vívaro Digital Vívaro Digital, established in 2004, is a pioneering company in the world of digital technology and service platforms. Vívaro Digital offers innovative solutions in digital transformation, information, and process management distribution of audiovisual content over the internet, and digital corporate communications. Vívaro Digital, is a Vívaro company. https://www.vivaro.com. Vívaro Digital is based in Mexico City. Learn more about Vívaro Digital in: https://www.vivaro.com/Digital and on social media", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "30/03/2022", "datePublished" : "30/03/2022", "headline" : "Vívaro Digital Deploys MediaMelon SmartSight for Turnkey OTT Platform", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/Vivaro-logo-wide.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/vivaro-deploys-smartsight-for-ovp-platform", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "We welcome the return of major video industry in-person conference events with NAB 2022. And the MediaMelon team will definitely be looking forward to seeing all of you in Las Vegas - April 23rd-27th. The team would like to make sure we have the opportunity to reconnect with as many customers, partners, and colleagues as possible during the event. Please take the opportunity to request a meeting at your preferred time via our online form. We will be available throughout the days of the show to discuss: The SmartSight platform and the streaming intelligence advantage. SmartSight tools for VOD, Live and Ad delivery optimization QBR quality and cost optimization. Our SmartSight OVP offer. We are very much looking forward to seeing you again in Las Vegas. Please set up a time to talk with the team - don't leave it too late! The MediaMelon team.", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "24/03/2022", "datePublished" : "24/03/2022", "headline" : "Preview for MediaMelon at NAB 2022", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/LAS%20VEGAS%20%28800x400%29.png", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/preview-nab-2022", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to talk, candidly and openly, about what needs to happen – helping to set the agenda for the next several years. The Friday session of this exclusive conference on March 18th, titled The Partnership Imperative for an Effective Digital Media Ecosystem, features CEO Kumar Subramanian on a panel with other industry notables: Valerie Bischak from Amobee Lauren Schweitzer from DISH Media, Neil Smith from 1plusX, Tom St. John from Beachfront, Matt McLeggon from Magnite Christa Carone from Infillion The topic covers the sweep of the new media ecosystem. With Smart TV’s now well established in the mass market, TV’s potential as a marketing channel is being transformed. TV now offers a data-rich ecology, with a dynamic programmatic supply chain and a plethora of new services, opening up a new world of engagement for media owners and advertisers, with innovations in the user experience and advanced ad-tech integrations promising to increase efficiency and revenue. However, partnerships, interoperability and connectivity are critical to the success of the TV market, but is the industry pulling apart rather than together? As TV companies roll out their own measurement solutions, buying platforms and walled gardens, does the TV industry need a new wave of cooperation and collaboration to drive future growth? Does the industry have the right incentives and initiatives in place to reduce friction, increase alignment, improve transparency and safeguard consumer privacy? Perhaps we will see you in San Juan?🌴", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "16/03/2022", "datePublished" : "16/03/2022", "headline" : "CEO Kumar Subramanian Featured at Beet Retreat Conference", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/san-juan-puerto-rico1.jpeg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "No one doubts that delivering a successful streaming video service involves facing some tough trade-offs. How does a service operator ensure that they can meet evolving challenges with focused tools that address key business issues? This is the fundamental case for going beyond video analytics to the new realm of streaming intelligence. Our three part blog intelligence platform introductory series is now edited together with additional material in a complete white paper that covers all aspects of the drive towards offering effective streaming intelligence. In our new white paper we argue that effective streaming intelligence fundamentally rests on key pillars of: Comprehensive, trusted session measurement (including objective video quality). Scalable platform integration. Best-in-class tool availability. Technology has advanced significantly since the earliest analytics vendors brought their products to market. The cloud has contributed, for example, a relaxation of constraints on storage and compute resources, as well an especially rich set of options in advanced technologies like artificial intelligence (AI) and machine learning (ML). Many pre-built, value-adding services are now available to integrate with data repositories and help underpin an operator’s success. The leverage of an improved data baseline vaults the basic approach of video analytics to something that goes beyond mere measurement and takes us closer to a per-session, per-device understanding of how to balance cost and quality in a way that becomes significant to both the consumer and the business.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "17/02/2022", "datePublished" : "17/02/2022", "headline" : "Streaming Intelligence: Full White Paper Available", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/Happy%20family%20sitting%20on%20sofa%20and%20using%20laptop%2c%20mobile%20phone%20and%20digital%20tablet%20at%20home.jpeg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/streaming-intelligence-full-white-paper-available", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```