--- title: News and Events | MediaMelon | Events (2) description: Events | Your source for insight to the world of streaming intelligence, video analytics, and the positive impact on your business (2) --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon News & Events Posts about: ## Events (2) ## CEO Kumar Subramanian Featured at Beet Retreat Conference [Marketing](https://info.mediamelon.com/news/author/marketing) March 16, 2022 San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial... [Read More](https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat) [![CEO Kumar Subramanian Featured at Beet Retreat Conference](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat) [![Connected TV Advertising](https://info.mediamelon.com/hubfs/Images/TUE2-Connected%20TV%20Advertising-1.jpg)](https://info.mediamelon.com/news/media-melon-panel-connected-tv-streaming-media-connect) [Company,](https://info.mediamelon.com/news/tag/company) [Events](https://info.mediamelon.com/news/tag/events) ### [MelonMelon Joins Panel on Connected TV at Streaming Media Connect](https://info.mediamelon.com/news/media-melon-panel-connected-tv-streaming-media-connect) [Marketing](https://info.mediamelon.com/news/author/marketing) February 5, 2022 Our CEO, Kumar Subramanian, will be helping bring the perspective of streaming intelligence to the hot topic of Connected TV at Streaming Media Connect. The panel discussion, titled "Connected TV Advertising: The Holy Grail?" will take place on Feb 15th at 11:30 AM EDT/8:30 AM PT. [Read More](https://info.mediamelon.com/news/media-melon-panel-connected-tv-streaming-media-connect) [![SSAI and Ad Fraud Webinar](https://info.mediamelon.com/hubfs/Imported_Blog_Media/FightingAdFraudSSAICTV1080608-1.jpg)](https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar) [Partners,](https://info.mediamelon.com/news/tag/partners) [Events,](https://info.mediamelon.com/news/tag/events) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [Fighting OTT Ad Fraud – Partner Webinar](https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar) [Samit Sanganee](https://info.mediamelon.com/news/author/samit-sanganee) December 14, 2020 Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks. [Read More](https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar) [![](https://info.mediamelon.com/hubfs/Imported_Blog_Media/IBC20191080608-1.jpg)](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [Products,](https://info.mediamelon.com/news/tag/products) [Events,](https://info.mediamelon.com/news/tag/events) [Solutions](https://info.mediamelon.com/news/tag/solutions) ### [MediaMelon’s IBC 2019 Highlights](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) October 3, 2019 The International Broadcaster’s Conference ([IBC](https://show.ibc.org/)) is the world’s most influential media, entertainment, and technology show, and [MediaMelon Inc.](https://mediamelon.com/) has been proud to be a part of it for the past few years now. This year, we hosted over 150 customer meetings, [product demos](https://info.mediamelon.com/demonstration-rq-mediamelon), analyst meetings, and more, with many interesting trends in [quality of experience (QoE) optimization](https://www.mediamelon.com/product-smartsight-qoe) and [streaming video analytics](https://info.mediamelon.com/intelligence-wp-mediamelon) emerging from these discussions. [Read More](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [1](https://info.mediamelon.com/news) [2](https://info.mediamelon.com/news/tag/events/page/2) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "https://schema.org", "@type" : "VideoObject", "contentUrl" : "https://20646593.fs1.hubspotusercontent-na2.net/hubfs/20646593/Videos/AdFraudWebinar_V1.3.2.mp4", "dateModified" : "2022-02-22T18:58:02.167Z", "duration" : "PT40M1S", "height" : 1080, "name" : "AdFraudWebinar_V1.3.2", "thumbnailUrl" : "https://api-na1.hubapi.com/filemanager/api/v3/files/thumbnail-redirect/66061367342?portalId=20646593&size=medium&t=1645556282392", "uploadDate" : "2022-02-11T15:39:35.905Z", "width" : 1920 } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to talk, candidly and openly, about what needs to happen – helping to set the agenda for the next several years. The Friday session of this exclusive conference on March 18th, titled The Partnership Imperative for an Effective Digital Media Ecosystem, features CEO Kumar Subramanian on a panel with other industry notables: Valerie Bischak from Amobee Lauren Schweitzer from DISH Media, Neil Smith from 1plusX, Tom St. John from Beachfront, Matt McLeggon from Magnite Christa Carone from Infillion The topic covers the sweep of the new media ecosystem. With Smart TV’s now well established in the mass market, TV’s potential as a marketing channel is being transformed. TV now offers a data-rich ecology, with a dynamic programmatic supply chain and a plethora of new services, opening up a new world of engagement for media owners and advertisers, with innovations in the user experience and advanced ad-tech integrations promising to increase efficiency and revenue. However, partnerships, interoperability and connectivity are critical to the success of the TV market, but is the industry pulling apart rather than together? As TV companies roll out their own measurement solutions, buying platforms and walled gardens, does the TV industry need a new wave of cooperation and collaboration to drive future growth? Does the industry have the right incentives and initiatives in place to reduce friction, increase alignment, improve transparency and safeguard consumer privacy? Perhaps we will see you in San Juan?🌴", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "16/03/2022", "datePublished" : "16/03/2022", "headline" : "CEO Kumar Subramanian Featured at Beet Retreat Conference", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/san-juan-puerto-rico1.jpeg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/ceo-kumar-subramanian-featured-at-beet-retreat", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Our CEO, Kumar Subramanian, will be helping bring the perspective of streaming intelligence to the hot topic of Connected TV at Streaming Media Connect. The panel discussion, titled Connected TV Advertising: The Holy Grail? will take place on Feb 15th at 11:30 AM EDT/8:30 AM PT.The panel discussion will focus on CTV, one of OTT’s hottest new monetization strategies. It seems to have got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. How can brands and service operators work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers? Register free for Streaming Media Connect.", "author" : { "@type" : "Person", "name" : "Marketing", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/marketing" }, "dateModified" : "05/02/2022", "datePublished" : "05/02/2022", "headline" : "MelonMelon Joins Panel on Connected TV at Streaming Media Connect", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/TUE2-Connected%20TV%20Advertising-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/media-melon-panel-connected-tv-streaming-media-connect", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks. Ad fill failures and delivery issues often go unnoticed due to the often-complex infrastructure and ecosystem. Scammers often use bots to carry out Ad Fraud, but there are plenty of other ways that are utilized to trick advertisers and ad networks into paying for invalid traffic. According to an industry report, every 1 out of 3 dollars spent on online advertising is snatched by fraudsters. These issues reduce monetization with fewer ad impressions successfully served and compounds a reduction in viewing experience leading to content abandonment and viewer churn. Adding to these operational concerns are the challenges around fraudulent ad traffic and fragility in the delivery workflow. Listen to our mutual webinar with premier SSAI vendor Nowtilus to understand how SmartSight Ads, together with industry standards and cooperation, can actively help in preventing ad fraud, and increase trust in ad-supported video business as a whole. Topics Covered Include Issues and consequences related to Ad Fraud and SSAI in video streaming Solution approaches for combating Ad Fraud in CTV Practical insights on how to make it work using latest industry standards Speakers: Kumar Subramanian (CEO , MediaMelon, Inc.) Leander Carell (Managing Director & Co-Founder | Nowtilus | Serverside.ai)", "author" : { "@type" : "Person", "name" : "Samit Sanganee", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/samit-sanganee" }, "dateModified" : "14/12/2020", "datePublished" : "14/12/2020", "headline" : "Fighting OTT Ad Fraud – Partner Webinar", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/FightingAdFraudSSAICTV1080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/fighting-ad-fraud-ssai-ctv-video-streaming-webinar", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ``` ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The International Broadcaster’s Conference (IBC) is the world’s most influential media, entertainment, and technology show, and MediaMelon Inc. has been proud to be a part of it for the past few years now. This year, we hosted over 150 customer meetings, product demos, analyst meetings, and more, with many interesting trends in quality of experience (QoE) optimization and streaming video analytics emerging from these discussions. Real Time Analysis at Session Level There is a growing interest in having a 360 degree view of the advertising ecosystem correlating to the session, title and subscriber playback, as well as having the same level of insight into the quality of experience of each advertisement as is present for the video content itself. What’s more, there is a need for more real time analysis at the session level to help analyze the root cause of customer experience issues as they occur, and to help predict these issues in order to proactively intervene. MediaMelon is excited to be leading development in all of these areas. SmartSight Analytics Demo at IBC 2019 IBC was a great platform to talk about our SmartSight QoE, complementing our existing Analytics that Act solution called SmartSight QBR technology, an experience optimization solution that makes any video player content-aware and therefore able to make decisions based on last mile situations. The combination of these provides an industry-first solution that informs and acts on the technical QoE aspects of OTT delivery, as well as perceptive experience to improve consistency and quality of playback, as well as to reduce buffering while significantly reducing costs. Focussed at Cost Control for OTT Streaming Providers The consistent theme among all of our successful meetings at IBC was the need of these streaming providers to control costs as OTT continues to grow. This cost management needs to happen while also improving QoE, and tailoring the quality of experience to wherever the viewer is watching – something that the range of tools built on the SmartSight platform delivers to MediaMelon customers. How MediaMelon’s SmartPlay Helps Improve Playback Quality We were honored to have Simon Orme, our Head of Partnerships present at the IBC Content Everywhere Hub where he was part of the industry panel discussing how MediaMelon’s SmartPlay helps improve playback quality while managing delivering costs. MediaMelon’s sales team has expanded rapidly this year to keep up with the growing demand for our solutions, and IBC was a wonderful venue to showcase this. Video Interview by Our Founder and CEO We also heard from our founder and CEO, Kumar Subramanian, in a video interview right on the show floor. Kumar explained the important problem MediaMelon is solving with our sophisticated technology and touched upon some challenges OTT providers encounter that must be solved. We at MediaMelon Help OTT Service Providers Manage Costs Another IBC in the books for MediaMelon, and we are excited to look ahead at continuing to help OTT providers manage costs, while also improve quality of playback.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "03/10/2019", "datePublished" : "03/10/2019", "headline" : "MediaMelon’s IBC 2019 Highlights", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Imported_Blog_Media/IBC20191080608-1.jpg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```