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At the heart of the debate on how best to improve the quality of video streams for viewers is a discussion on how to measure video quality. As Peter Drucker famously said “If you can’t measure it how can you improve it?”
Several...
MediaMelon, a pioneer in content-aware streaming optimization, today announced Brazil’s Telecine streaming video-on-demand (SVOD) cinema hub has deployed the SmartSight QBR OTT streaming optimization platform to help their service deliver an improved video QoE (Quality of Experience) with lower content delivery costs despite an unprecedented surge in new subscribers and viewing hours.
The OTT business continues in hyper-growth, and we continue to consume content when, how, and where we want at our convenience. Monetization of the OTT AVOD service has therefore never been more important for OTT service providers than it is now with many asking the question of whether the AVOD service is ready for primetime, with its challenging ecosystem and many points of failure by harnessing the powerful AVOD Ad analytics ?
The International Broadcaster’s Conference (IBC) is the world’s most influential media, entertainment, and technology show, and MediaMelon Inc. has been proud to be a part of it for the past few years now. This year, we hosted over 150 customer meetings, product demos, analyst meetings, and more, with many interesting trends in quality of experience (QoE) optimization and streaming video analytics emerging from these discussions.