--- title: CEO Kumar Subramanian Featured at Beet Retreat Conference description: "Beet Retreat is an exclusive conference is focused on driving growth for media owners and advertisers in the new ecosystem #beetretreat2022 #streamingmedia" image: https://info.mediamelon.com/hubfs/Images/san-juan-puerto-rico1.jpeg --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # CEO Kumar Subramanian Featured at Beet Retreat Conference [Marketing](https://info.mediamelon.com/news/author/marketing) ##### March 16, 2022 ##### 1 min. read San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to talk, candidly and openly, about what needs to happen – helping to set the agenda for the next several years. [![Beet Retreat](https://info.mediamelon.com/hs-fs/hubfs/Images/1646836093410.jpeg?width=740&name=1646836093410.jpeg)](https://theviewpoint.com/insights/events/theviewpoint-at-beet-retreat-san-juan-2022/)The [Friday session of this exclusive conference](https://www.beetretreatsanjuan.com/agenda/) on March 18th, titled "The Partnership Imperative for an Effective Digital Media Ecosystem," features CEO Kumar Subramanian on a panel with other industry notables: [Valerie Bischak](https://www.linkedin.com/in/ACoAAAE0prsBciesml2W1P7GFWtZqLQka5xLbx4) from [Amobee](https://www.linkedin.com/company/amobee/) [Lauren Schweitzer](https://www.linkedin.com/in/ACoAAC90snMB7MvYLsWAMfLH8xayi80cgEsUJiE) from [DISH Media](https://www.linkedin.com/company/dishmedia/)[, Neil Smith](https://www.linkedin.com/in/ACoAAAD0VowBCxwqoAKoWrAXsq-CpJ8oUwzmxYU) from [1plusX,](https://www.linkedin.com/company/1plusx/) [Tom St. John](https://www.linkedin.com/in/ACoAAABbnNcBtoGW9wN4XCJJq4FH4vsRMMu0hiE) from [Beachfront](https://www.linkedin.com/company/beachfront-media/), [Matt McLeggon](https://www.linkedin.com/in/ACoAAAD-EgsBCP5YlLHu0lB9Z2ygoz9-uhxYw8A) from [Magnite](https://www.linkedin.com/company/magnite/) [Christa Carone](https://www.linkedin.com/in/ACoAAAXnS18BYlOIRVvOiSuDf0Gu0D_i0VLdu-k) from [Infillion](https://www.linkedin.com/company/infilliontech/) The topic covers the sweep of the new media ecosystem. With Smart TV’s now well established in the mass market, TV’s potential as a marketing channel is being transformed. TV now offers a data-rich ecology, with a dynamic programmatic supply chain and a plethora of new services, opening up a new world of engagement for media owners and advertisers, with innovations in the user experience and advanced ad-tech integrations promising to increase efficiency and revenue. However, partnerships, interoperability and connectivity are critical to the success of the TV market, but is the industry pulling apart rather than together? As TV companies roll out their own measurement solutions, buying platforms and walled gardens, does the TV industry need a new wave of cooperation and collaboration to drive future growth? Does the industry have the right incentives and initiatives in place to reduce friction, increase alignment, improve transparency and safeguard consumer privacy? Perhaps we will see you in San Juan?🌴 [Company](https://info.mediamelon.com/news/tag/company), [Events](https://info.mediamelon.com/news/tag/events), [News](https://info.mediamelon.com/news/tag/news) ## Read On #### Kumar Subramanian Beet.TV ROI Profile The best use of a foundation technology that optimizes video delivery QoE is to help maximize video... [![Kumar Subramanian Beet.TV ROI Profile](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/kumar-subramanian-beet.tv-roi-profile) #### Actionable Insights and Optimization of Streaming with Beenius As Media Systems Integrator and provider of an interactive TV platform, [Beenius](https://www.beenius.tv/)... [![Actionable Insights and Optimization of Streaming with Beenius](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/actionable-insights-video-streaming-services-playback-experience-beenius) #### MediaMelon Recognized in Streaming Media Top 50 The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top... 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All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "San Juan, PR is the location and Beet Retreat is the event. This exclusive conference is focused on driving growth, for media owners and advertisers, looking at the priorities ahead for the industry as it looks to unlock the full commercial potential of advanced advertising. The event offers a unique opportunity for senior executives to talk, candidly and openly, about what needs to happen – helping to set the agenda for the next several years. The Friday session of this exclusive conference on March 18th, titled The Partnership Imperative for an Effective Digital Media Ecosystem, features CEO Kumar Subramanian on a panel with other industry notables: Valerie Bischak from Amobee Lauren Schweitzer from DISH Media, Neil Smith from 1plusX, Tom St. John from Beachfront, Matt McLeggon from Magnite Christa Carone from Infillion The topic covers the sweep of the new media ecosystem. With Smart TV’s now well established in the mass market, TV’s potential as a marketing channel is being transformed. TV now offers a data-rich ecology, with a dynamic programmatic supply chain and a plethora of new services, opening up a new world of engagement for media owners and advertisers, with innovations in the user experience and advanced ad-tech integrations promising to increase efficiency and revenue. However, partnerships, interoperability and connectivity are critical to the success of the TV market, but is the industry pulling apart rather than together? As TV companies roll out their own measurement solutions, buying platforms and walled gardens, does the TV industry need a new wave of cooperation and collaboration to drive future growth? Does the industry have the right incentives and initiatives in place to reduce friction, increase alignment, improve transparency and safeguard consumer privacy? 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