--- title: HESP Alliance Welcomes MediaMelon Membership description: The HESP Alliance welcomes MediaMelon to the HESP Alliance. SmartSight tools will extend the marketplace for high efficiency streaming services. image: https://info.mediamelon.com/hubfs/Images/LIVE_shutterstock%281024x576%29.png --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # HESP Alliance Welcomes MediaMelon Membership [Marketing](https://info.mediamelon.com/news/author/marketing) ##### September 1, 2022 ##### 1 min. read The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence solutions, has joined the HESP Alliance. MediaMelon will offer its proven [SmartSight analytics and streaming business improvement tools](https://www.mediamelon.com/product-smartsight-platform)to extend the marketplace for high efficiency streaming services and will participate in activities shaping the future of scalable sub-second latency live streaming through the High-Efficiency Streaming Protocol (“HESP”). The MediaMelon [SmartSight solution](https://www.mediamelon.com/product-smartsight-qoe) now can provide tools for systematic improvement of high efficiency streaming experiences, including new latency dashboards for HESP services, in conjunction with other SmartSight streaming intelligence functionality. The [SmartSight SDK](https://www.mediamelon.com/core-technology-mediamelon) has been integrated and tested in combination with HESP compatible video players and is a straightforward deployment option for media companies struggling with analysis of latency and channel change time variation across device types, delivery networks and stream configurations. [![HESP Alliance_Logo-Horizontal-CMYK](https://info.mediamelon.com/hs-fs/hubfs/Partner%20icons/HESP%20Alliance_Logo-Horizontal-CMYK.png?width=933&name=HESP%20Alliance_Logo-Horizontal-CMYK.png)](https://www.hespalliance.org/) [The HESP Alliance](https://www.hespalliance.org/) aims to accelerate standardization and large-scale adoption of high efficiency streaming through HESP. Alliance members can license the technology; integrate it into their video packaging and playback solutions; and develop and share HESP extensions to drive further innovation. A verification program for HESP solutions ensures interoperability across packaging, playback and CDN solutions and provides peace of mind for media companies deploying high efficiency streaming services. [![Latency multi-stream](https://info.mediamelon.com/hs-fs/hubfs/Images/Latency-multi-stream1-1.png?width=2568&name=Latency-multi-stream1-1.png)](https://www.mediamelon.com/product-smartsight-qoe)“We are excited to join the HESP Alliance and look forward to actively shaping the future of HESP deployment,” says Kumar Subramanian, Chief Executive Officer at MediaMelon. “In joining the Alliance, we can improve the depth and reach of SmartSight tools to help partners and content owners with deployment of premium, high efficiency streaming services.” Steven Tielemans, CEO at THEO Technologies and President of the HESP Alliance, adds: "We are pleased to have MediaMelon, as streaming intelligence provider, join the HESP Alliance. We look forward to working together with MediaMelon to measure the benefits of HESP, and easily make these insights available to media companies adopting high efficiency streaming." #### About HESP Alliance The HESP Alliance, founded by Synamedia and THEO Technologies, brings together streaming video vendors and media companies to provide superior online video quality of experience at reduced cost through standardizing and advancing the High Efficiency Streaming Protocol (HESP) and marketing of HESP solutions. Twitter: @AllianceHESP LinkedIn: HESP Alliance [Company](https://info.mediamelon.com/news/tag/company), [Partners](https://info.mediamelon.com/news/tag/partners), [Solutions](https://info.mediamelon.com/news/tag/solutions) ## Read On #### Preview for MediaMelon at NAB 2022 We welcome the return of major video industry in-person conference events with NAB 2022. And the... [![Preview for MediaMelon at NAB 2022](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/preview-nab-2022) #### MediaMelon Takes A Partner-centric Approach for IBC 2022 The MediaMelon team is pleased to be in Amsterdam again, coming to the IBC 2022 event with a... [![MediaMelon Takes A Partner-centric Approach for IBC 2022](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/mediamelon-takes-a-partner-centric-approach-for-ibc-2022) #### IBC 2019 - International Broadcaster's Conference - Event Highlights The International Broadcaster’s Conference ([IBC](https://show.ibc.org/)) is the world’s most influential media,... [![IBC 2019 - International Broadcaster's Conference - Event Highlights](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/mediamelon-ibc-2019-highlights) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/fa33d981-0610-4798-b975-4c9f51a8400a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/fa33d981-0610-4798-b975-4c9f51a8400a) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence solutions, has joined the HESP Alliance. MediaMelon will offer its proven SmartSight analytics and streaming business improvement tools to extend the marketplace for high efficiency streaming services and will participate in activities shaping the future of scalable sub-second latency live streaming through the High-Efficiency Streaming Protocol (“HESP”). The MediaMelon SmartSight solution now can provide tools for systematic improvement of high efficiency streaming experiences, including new latency dashboards for HESP services, in conjunction with other SmartSight streaming intelligence functionality. The SmartSight SDK has been integrated and tested in combination with HESP compatible video players and is a straightforward deployment option for media companies struggling with analysis of latency and channel change time variation across device types, delivery networks and stream configurations. The HESP Alliance aims to accelerate standardization and large-scale adoption of high efficiency streaming through HESP. Alliance members can license the technology; integrate it into their video packaging and playback solutions; and develop and share HESP extensions to drive further innovation. A verification program for HESP solutions ensures interoperability across packaging, playback and CDN solutions and provides peace of mind for media companies deploying high efficiency streaming services. “We are excited to join the HESP Alliance and look forward to actively shaping the future of HESP deployment,” says Kumar Subramanian, Chief Executive Officer at MediaMelon. “In joining the Alliance, we can improve the depth and reach of SmartSight tools to help partners and content owners with deployment of premium, high efficiency streaming services.” Steven Tielemans, CEO at THEO Technologies and President of the HESP Alliance, adds: We are pleased to have MediaMelon, as streaming intelligence provider, join the HESP Alliance. We look forward to working together with MediaMelon to measure the benefits of HESP, and easily make these insights available to media companies adopting high efficiency streaming. About HESP Alliance The HESP Alliance, founded by Synamedia and THEO Technologies, brings together streaming video vendors and media companies to provide superior online video quality of experience at reduced cost through standardizing and advancing the High Efficiency Streaming Protocol (HESP) and marketing of HESP solutions. 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