--- title: MediaMelon Takes A Partner-centric Approach for IBC 2022 description: We are pleased to be at IBC 2022 with a refreshed positioning and a focus on how we can actively enable our partner ecosystem with streaming intelligence. image: https://info.mediamelon.com/hubfs/Images/Night-view-of-Amsterdam-smaller.jpeg --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MediaMelon Takes A Partner-centric Approach for IBC 2022 [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) ##### August 16, 2022 ##### 1 min. read The MediaMelon team is  pleased to be in Amsterdam again, coming to the IBC 2022 event with a refreshed positioning and a focus on how we can actively enable our partner ecosystem with our streaming intelligence solutions. Let's find a time to talk about what's new at MediaMelon and how our solutions can help power the growth of your business. [![IBC 2022](https://info.mediamelon.com/hs-fs/hubfs/Other%20Logos/IBC-noyear-transparent.png?width=624&name=IBC-noyear-transparent.png)](https://info.mediamelon.com/event-preferences-lp) At this show, the company will have a distinct focus on technical and commercial partnerships. This includes all the ways in which SmartSight technology can be integrated within a range of commercial solutions to generate an overall more complete product value proposition and improved commercial traction for all parties. The SmartSight platform has been [architected with this type of component-to-component integration very much front of mind](https://www.mediamelon.com/streaming-intelligence-solutions#OVP). The [SmartSight SDK](https://www.mediamelon.com/core-technology-mediamelon) is lightweight enough to become a standard component of open source and commercial video players alike. But as well as operating as a vital source of last mile instrumentation, has [QBR features](https://www.mediamelon.com/product-smartsight-qbr) capable of operating to actively optimize stream delivery. The [API-first nature of the SmartSight data platform](https://www.mediamelon.com/product-smartsight-platform)creates a natural data and tool integration point for complete end-to-end delivery systems. We are also deepening our partnership with AWS to offer SmartSight as a cloud native component of larger system integrations. We plan on highlighting some of these successful partnerships as we get closer to the event, but we can go deeper into the overall approach if we have a chance to meet. [![Set Your Meeting Preferences](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/3c7d650d-b1ad-47d7-a750-f1485c90c8c1.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/3c7d650d-b1ad-47d7-a750-f1485c90c8c1)   ![Night-view-of-Amsterdam](https://info.mediamelon.com/hs-fs/hubfs/Images/Night-view-of-Amsterdam.jpeg?width=1600&name=Night-view-of-Amsterdam.jpeg) Meet the MediaMelon team at one of the busiest video technology and media events on the industry calendar! The event brings an unprecedented opportunity to take the pulse of the marketplace and research your next operational investments. The SmartSight platform and its sophisticated tools offer new clarity in the video analytics solution for customers and partners. Naturally, this includes real-time dashboard visibility of last-mile viewer session information across the network, and an ability to drill down to microscopic detail for specific devices, streams and delivery issues. Our partners especially value a new in-depth understanding of service activity that they can offer their publishers for every end-user device, powering the ability to resolve issues and improve viewer quality of experience as their their business grows.The team at MediaMelon will be pleased to demonstrate how we can help improve your service delivery and viewer QoE. Enjoy the delights of an extended weekend this world-class city and take a step forward in streaming business optimization. Let us know your meeting preferences and we will reserve a time to discuss the value that MediaMelon can bring to your enterprise. [![Set Your Meeting Preferences](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/3c7d650d-b1ad-47d7-a750-f1485c90c8c1.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/3c7d650d-b1ad-47d7-a750-f1485c90c8c1)   [Events](https://info.mediamelon.com/news/tag/events) ## Read On #### Kumar Subramanian Beet.TV ROI Profile The best use of a foundation technology that optimizes video delivery QoE is to help maximize video... [![Kumar Subramanian Beet.TV ROI Profile](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/kumar-subramanian-beet.tv-roi-profile) #### Preview for MediaMelon at NAB 2022 We welcome the return of major video industry in-person conference events with NAB 2022. And the... [![Preview for MediaMelon at NAB 2022](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/preview-nab-2022) #### HESP Alliance Welcomes MediaMelon Membership The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence... [![HESP Alliance Welcomes MediaMelon Membership](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/hesp-alliance-welcomes-mediamelon) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/fa33d981-0610-4798-b975-4c9f51a8400a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/fa33d981-0610-4798-b975-4c9f51a8400a) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "The MediaMelon team is pleased to be in Amsterdam again, coming to the IBC 2022 event with a refreshed positioning and a focus on how we can actively enable our partner ecosystem with our streaming intelligence solutions. Let's find a time to talk about what's new at MediaMelon and how our solutions can help power the growth of your business. At this show, the company will have a distinct focus on technical and commercial partnerships. This includes all the ways in which SmartSight technology can be integrated within a range of commercial solutions to generate an overall more complete product value proposition and improved commercial traction for all parties. The SmartSight platform has been architected with this type of component-to-component integration very much front of mind. The SmartSight SDK is lightweight enough to become a standard component of open source and commercial video players alike. But as well as operating as a vital source of last mile instrumentation, has QBR features capable of operating to actively optimize stream delivery. The API-first nature of the SmartSight data platform creates a natural data and tool integration point for complete end-to-end delivery systems. We are also deepening our partnership with AWS to offer SmartSight as a cloud native component of larger system integrations. We plan on highlighting some of these successful partnerships as we get closer to the event, but we can go deeper into the overall approach if we have a chance to meet. Meet the MediaMelon team at one of the busiest video technology and media events on the industry calendar! The event brings an unprecedented opportunity to take the pulse of the marketplace and research your next operational investments. The SmartSight platform and its sophisticated tools offer new clarity in the video analytics solution for customers and partners. Naturally, this includes real-time dashboard visibility of last-mile viewer session information across the network, and an ability to drill down to microscopic detail for specific devices, streams and delivery issues. Our partners especially value a new in-depth understanding of service activity that they can offer their publishers for every end-user device, powering the ability to resolve issues and improve viewer quality of experience as their their business grows.The team at MediaMelon will be pleased to demonstrate how we can help improve your service delivery and viewer QoE. Enjoy the delights of an extended weekend this world-class city and take a step forward in streaming business optimization. Let us know your meeting preferences and we will reserve a time to discuss the value that MediaMelon can bring to your enterprise.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "16/08/2022", "datePublished" : "16/08/2022", "headline" : "MediaMelon Takes A Partner-centric Approach for IBC 2022", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/Night-view-of-Amsterdam-smaller.jpeg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/mediamelon-takes-a-partner-centric-approach-for-ibc-2022", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```