--- title: MelonMelon Joins Panel on Connected TV at Streaming Media Connect description: "Kumar Subramanian brings the perspective of streaming intelligence to the hot topic of Connected TV at Streaming Media Connect. #StreamingIntelligence" image: https://info.mediamelon.com/hubfs/Images/TUE2-Connected%20TV%20Advertising-1.jpg --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # MelonMelon Joins Panel on Connected TV at Streaming Media Connect [Marketing](https://info.mediamelon.com/news/author/marketing) ##### February 5, 2022 Our CEO, Kumar Subramanian, will be helping bring the perspective of streaming intelligence to the hot topic of Connected TV at Streaming Media Connect. The panel discussion, titled "Connected TV Advertising: The Holy Grail?" will take place on Feb 15th at 11:30 AM EDT/8:30 AM PT.[![TUE2-Connected TV Advertising-updated](https://info.mediamelon.com/hs-fs/hubfs/Images/TUE2-Connected%20TV%20Advertising-updated.jpg?width=848&name=TUE2-Connected%20TV%20Advertising-updated.jpg)](https://www.streamingmedia.com/Conferences/Connect2022/Register.aspx)The panel discussion will focus on CTV, one of OTT’s hottest new monetization strategies. It seems to have got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. How can brands and service operators work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers? Register free for [Streaming Media Connect](https://www.streamingmedia.com/Conferences/Connect2022/Register.aspx). [Company](https://info.mediamelon.com/news/tag/company), [Events](https://info.mediamelon.com/news/tag/events) ## Read On #### MediaMelon Recognized in Streaming Media Top 50 The team at MediaMelon is extremely proud to be recognized in this years Streaming Media 50 top... [![MediaMelon Recognized in Streaming Media Top 50](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/mediamelon-recognized-in-streaming-media-top-50) #### SmartSight QoE Powers Dacast Business Initiatives | MediaMelon MediaMelon today announced that it's SmartSight QoE solution for over-the-top (OTT) video... [![SmartSight QoE Powers Dacast Business Initiatives | MediaMelon](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/mediamelon-powers-real-time-ott-analytics-for-dacast) #### Vívaro Digital Deploys MediaMelon SmartSight for Turnkey OTT Platform Vívaro Digital, an end-to-end OTT solutions provider, is pleased to confirm their deployment of... 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All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "Our CEO, Kumar Subramanian, will be helping bring the perspective of streaming intelligence to the hot topic of Connected TV at Streaming Media Connect. The panel discussion, titled Connected TV Advertising: The Holy Grail? will take place on Feb 15th at 11:30 AM EDT/8:30 AM PT.The panel discussion will focus on CTV, one of OTT’s hottest new monetization strategies. It seems to have got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. How can brands and service operators work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers? 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