MelonMelon Joins Panel on Connected TV at Streaming Media Connect

Our CEO, Kumar Subramanian, will be helping bring the perspective of streaming intelligence to the hot topic of Connected TV at Streaming Media Connect. The panel discussion, titled "Connected TV Advertising: The Holy Grail?" will take place on Feb 15th at 11:30 AM EDT/8:30 AM PT.TUE2-Connected TV Advertising-updatedThe panel discussion will focus on CTV, one of OTT’s hottest new monetization strategies. It seems to have got everything: better reach, increased engagement, improved attribution, and unparalleled targeting. How can brands and service operators work hand-in-hand to provide the best viewing experience for consumers while delivering the most bang for the buck for advertisers?

Register free for Streaming Media Connect.

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