MediaMelon Partners with Nowtilus’ to Provide Comprehensive Ad Optimization


MediaMelon, a leader in online streaming video intelligence and automated experience improvement today announced their partnership with Nowtilus, a pioneer in AI-driven video personalization services and provider of the open ad insertion platform MediaMelon also announced the immediate availability of an integrated solution developed in collaboration with Nowtilus, providing greater measurement transparency and accuracy of ad insertion through continuous measurement from the client-side video player as well as player interactivity feature management.

Improve the Monetization of Ad-Based Content

Online CTV and OTT based streaming platforms across broadcasters, publishers, service providers and operators are looking to improve the monetization of their ad-based content through a combination of targeted in-stream ads, improved quality of experience and a reduction in fraud, failures and blocking. On top of a cloud-native ad insertion technology there is a need for real-time insight into ad measurement performance, quality of experience and client side validation across client side (CSAI) and server-side (SSAI) ad insertion techniques in order to make impactful and rapid decisions that improve monetization

comprehensive ad measurement analytics for OTT and CTV ad enabled services

MediaMelon’s SmartSight for Ads, in combination with Nowtilus’ open SSAI solution solves all of this, where Nowtilus provides a leading, cloud-native server side ad insertion technology with the MediaMelon SmartSight Ads solution tightly integrated to provide real-time performance, validation and quality of experience intelligence. The rapid resolution of issues identified from real-time analytics improves content monetization of ad-enabled services through increased retention and viewer satisfaction. The transparency in reporting information gained by this integration benefits the ecosystem and industry as a whole”, says Kumar Subramanian, CEO MediaMelon Inc.

“The partnership provides our customers with the ability to track and measure ad-campaign performance directly from the client-side across all relevant device platforms and players. This is particularly important in SSAI environments as the industry requires measurement from the player side to validate impressions. Besides, trick-mode prevention is enabled to execute ad-servers’ business rules. Soon, Open Measurement and interactivity features will be added to the joint solution to serve the needs of the advertising industry”, says Leander Carell, Managing Director Nowtilus. ad insertion technology enables us to offer comprehensive analytics solution

About Nowtilus

Nowtilus is a digital video personalization company. Our technology revolutionizes the monetization of video streaming by personalizing the ad experience for millions of viewers. We help broadcasters, telcos and content providers to monetize their AVOD and FAST streaming platforms by offering seamless, personalized and relevant ad experiences. Thereby, we increase viewer acceptance, boost conversion for advertisers and maximize usage and profits for streaming platforms. Nowtilus is based in Berlin and Halle, Germany.

Press Contact: Sebastian Strootmann,, +49 (345) 681 765-26

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