Fighting OTT Ad Fraud – Webinar Recording

Ad Fraud is probably one of the most significant problems in the Ad Tech industry. Scammers often use bots to carry out Ad Fraud, but there are plenty of other ways that are utilized to trick advertisers and ad networks into paying for invalid traffic. According to an industry report, every 1 out of 3 dollars spent on online advertising is snatched by fraudsters.

Listen to our mutual webinar with Nowtilus to understand how industry standards and cooperation can support preventing ad fraud and increase the profitability and trust in our business as a whole.

Topics Covered Include

Speakers:

Kumar Subramanian (CEO , MediaMelon, Inc.)

Leander Carell (Managing Director & Co-Founder | Nowtilus | Serverside.ai)

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