--- title: "Streaming Intelligence: Full White Paper Available" description: "Streaming intelligence enables operators to meet evolving challenges with tools to address key business issues. #StreamingIntelligence #StreamingVideo" image: https://info.mediamelon.com/hubfs/Images/Happy%20family%20sitting%20on%20sofa%20and%20using%20laptop%2c%20mobile%20phone%20and%20digital%20tablet%20at%20home.jpeg --- [![MediaMelon logo color](https://info.mediamelon.com/hs-fs/hubfs/20200715_MM_logo_1000.png?width=1000&height=184&name=20200715_MM_logo_1000.png "MediaMelon logo color")](https://mediamelon.com) [![White Logo](https://info.mediamelon.com/hubfs/20200715_MM_logo_1000_white.png "White Logo")](https://www.mediamelon.com) - Platform - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) - Solutions - [SVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#SVOD) - [AVOD Services](http://www.mediamelon.com/streaming-intelligence-solutions#AVOD) - [FAST Services](http://www.mediamelon.com/streaming-intelligence-solutions#FAST) - [Live/Low-latency](http://www.mediamelon.com/streaming-intelligence-solutions#Live) - [TVE Services](http://www.mediamelon.com/streaming-intelligence-solutions#TVE) - [OVP/Integrators](http://www.mediamelon.com/streaming-intelligence-solutions#OVP) - Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Partners](http://www.mediamelon.com/ecosystem-partners) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - Company - [News/Blog](https://info.mediamelon.com/news) - [Customers](http://www.mediamelon.com/our-customers-mediamelon) - [About Us](http://www.mediamelon.com/about-mediamelon) [![Contact Us](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/a4852500-8f72-4d3d-bba9-970873524d5e.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/a4852500-8f72-4d3d-bba9-970873524d5e) # Streaming Intelligence: Full White Paper Available [Kumar Subramanian](https://info.mediamelon.com/news/author/kumar) ##### February 17, 2022 ##### 1 min. read No one doubts that delivering a successful streaming video service involves facing some tough trade-offs. How does a service operator ensure that they can meet evolving challenges with focused tools that address key business issues? This is the fundamental case for going *beyond video analytics* to the new realm of *streaming intelligence*. ![Happy family sitting on sofa and using laptop, mobile phone and digital tablet at home](https://info.mediamelon.com/hs-fs/hubfs/Images/Happy%20family%20sitting%20on%20sofa%20and%20using%20laptop%2c%20mobile%20phone%20and%20digital%20tablet%20at%20home.jpeg?width=960&name=Happy%20family%20sitting%20on%20sofa%20and%20using%20laptop%2c%20mobile%20phone%20and%20digital%20tablet%20at%20home.jpeg)Our three part blog intelligence platform introductory series is now edited together with additional material in a complete white paper that covers all aspects of the drive towards offering effective streaming intelligence. In our new white paper we argue that effective streaming intelligence fundamentally rests on key pillars of: - Comprehensive, trusted session measurement (including objective video quality). - Scalable platform integration. - Best-in-class tool availability. Technology has advanced significantly since the earliest analytics vendors brought their products to market. The cloud has contributed, for example, a relaxation of constraints on storage and compute resources, as well an especially rich set of options in advanced technologies like artificial intelligence (AI) and machine learning (ML). Many pre-built, value-adding services are now available to integrate with data repositories and help underpin an operator’s success. The leverage of an improved data baseline vaults the basic approach of video analytics to something that goes beyond mere measurement and takes us closer to a per-session, per-device understanding of how to balance cost and quality in a way that becomes significant to both the consumer *and* the business. [![READ THE STREAMING INTELLIGENCE WHITE PAPER](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/60575214-34da-4465-a78b-7d7df6205081.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/60575214-34da-4465-a78b-7d7df6205081)   [Company](https://info.mediamelon.com/news/tag/company), [Products](https://info.mediamelon.com/news/tag/products), [Solutions](https://info.mediamelon.com/news/tag/solutions) ## Read On #### Vívaro Digital Deploys MediaMelon SmartSight for Turnkey OTT Platform Vívaro Digital, an end-to-end OTT solutions provider, is pleased to confirm their deployment of... [![Vívaro Digital Deploys MediaMelon SmartSight for Turnkey OTT Platform](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/vivaro-deploys-smartsight-for-ovp-platform) #### Streaming Intelligence: The SmartSight Platform: Part 1 "Without knowledge action is useless, and knowledge without action is futile." - Abu Bakr It will... [![Streaming Intelligence: The SmartSight Platform: Part 1](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/streaming-intelligence-smartsight-platform-1) #### Towards Greener Streaming Delivery with QBR... We were reminded by a recent [Faultline](https://rethinkresearch.biz/product/faultline/) interview about the [Greening of Streaming](https://www.greeningofstreaming.org) initiative and... [![Towards Greener Streaming Delivery with QBR...](https://info.mediamelon.com/hs-fs/hubfs/Images/1x1.png?width=1&height=1&name=1x1.png)](https://info.mediamelon.com/news/towards-greener-streaming-delivery-with-qbr) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/fa33d981-0610-4798-b975-4c9f51a8400a.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/fa33d981-0610-4798-b975-4c9f51a8400a) [![MM_logo_white_transparent](https://info.mediamelon.com/hs-fs/hubfs/MM%20Logos/MM_logo_white_transparent.png?width=250&height=47&name=MM_logo_white_transparent.png "MM_logo_white_transparent")](https://www.mediamelon.com) Your source for  streaming intelligence 50 Francisco Street, Suite 265 San Francisco, CA 94133, USA +1 415 967 1256 ### Product - [Platform Overview](http://www.mediamelon.com/product-smartsight-platform) - [SmartSight Ads](http://www.mediamelon.com/product-smartsight-ads) - [SmartSight QoE](http://www.mediamelon.com/product-smartsight-qoe) - [SmartSight QBR](http://www.mediamelon.com/product-smartsight-qbr) ### Resources - [Technology](http://www.mediamelon.com/core-technology-mediamelon) - [Collateral](http://www.mediamelon.com/collateral-mediamelon) - [Blog/News](https://info.mediamelon.com/news) ### Follow [Follow us on LinkedIn](https://www.linkedin.com/company/mediamelon) [Follow us on Twitter](https://twitter.com/MediaMelon) [Follow us on Facebook](https://www.youtube.com/channel/UCTsVDCv-Tv6BjVWD6wB11Mg) [![Get our News/Blog](https://hubspot-no-cache-na2-prod.s3.amazonaws.com/cta/default/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d.png)](https://hubspot-cta-redirect-na2-prod.s3.amazonaws.com/cta/redirect/20646593/44f14b3a-6e8f-46ed-9e44-7a91592a1e0d) © Copyright 2026, MediaMelon, Inc. All rights reserved. - [Privacy Policy](https://info.mediamelon.com/privacy-policy-mediamelon) ```json { "@context" : "http://schema.org", "@type" : "BlogPosting", "articleBody" : "No one doubts that delivering a successful streaming video service involves facing some tough trade-offs. How does a service operator ensure that they can meet evolving challenges with focused tools that address key business issues? This is the fundamental case for going beyond video analytics to the new realm of streaming intelligence. Our three part blog intelligence platform introductory series is now edited together with additional material in a complete white paper that covers all aspects of the drive towards offering effective streaming intelligence. In our new white paper we argue that effective streaming intelligence fundamentally rests on key pillars of: Comprehensive, trusted session measurement (including objective video quality). Scalable platform integration. Best-in-class tool availability. Technology has advanced significantly since the earliest analytics vendors brought their products to market. The cloud has contributed, for example, a relaxation of constraints on storage and compute resources, as well an especially rich set of options in advanced technologies like artificial intelligence (AI) and machine learning (ML). Many pre-built, value-adding services are now available to integrate with data repositories and help underpin an operator’s success. The leverage of an improved data baseline vaults the basic approach of video analytics to something that goes beyond mere measurement and takes us closer to a per-session, per-device understanding of how to balance cost and quality in a way that becomes significant to both the consumer and the business.", "author" : { "@type" : "Person", "name" : "Kumar Subramanian", "sameAs" : "", "url" : "https://info.mediamelon.com/news/author/kumar" }, "dateModified" : "17/02/2022", "datePublished" : "17/02/2022", "headline" : "Streaming Intelligence: Full White Paper Available", "image" : { "@type" : "ImageObject", "height" : 400, "url" : "https://info.mediamelon.com/hubfs/Images/Happy%20family%20sitting%20on%20sofa%20and%20using%20laptop%2c%20mobile%20phone%20and%20digital%20tablet%20at%20home.jpeg", "width" : 750 }, "mainEntityOfPage" : "https://info.mediamelon.com/news/streaming-intelligence-full-white-paper-available", "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://f.hubspotusercontent40.net/hubfs/20646593/20200715_MM_logo_1000.png" }, "name" : "MediaMelon, Inc.", "url" : "https://www.mediamelon.com" } } ```