Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks.
Ad fill failures and delivery issues often go unnoticed due to the often-complex infrastructure and ecosystem. Scammers often use bots to carry out Ad Fraud, but there are plenty of other ways that are utilized to trick advertisers and ad networks into paying for invalid traffic. According to an industry report, every 1 out of 3 dollars spent on online advertising is snatched by fraudsters. These issues reduce monetization with fewer ad impressions successfully served and compounds a reduction in viewing experience leading to content abandonment and viewer churn. Adding to these operational concerns are the challenges around fraudulent ad traffic and fragility in the delivery workflow.
Listen to our mutual webinar with premier SSAI vendor Nowtilus to understand how SmartSight Ads, together with industry standards and cooperation, can actively help in preventing ad fraud, and increase trust in ad-supported video business as a whole.
Kumar Subramanian (CEO , MediaMelon, Inc.)
Leander Carell (Managing Director & Co-Founder | Nowtilus | Serverside.ai)