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MediaMelon’s SmartSight QBR (aka SmartPlay) is a streaming optimization solution that reduces bandwidth use by 35% or more and improves QoE while working with your existing ABR content without re-encoding. As you’ll read in this post,...
At the heart of the debate on how best to improve the quality of video streams for viewers is a discussion on how to measure video quality. As Peter Drucker famously said “If you can’t measure it how can you improve it?”
Several approaches to measuring quality have been developed, but it is right to ask if quality measurement in the controlled data centre environment tells us anything about the video quality viewers actually experience when streamed to their device over the internet?
MediaMelon, a pioneer in content-aware streaming optimization, today announced Brazil’s Telecine streaming video-on-demand (SVOD) cinema hub has deployed the SmartSight QBR OTT streaming optimization platform to help their service deliver an improved video QoE (Quality of Experience) with lower content delivery costs despite an unprecedented surge in new subscribers and viewing hours.
The OTT business continues in hyper-growth, and we continue to consume content when, how, and where we want at our convenience. Monetization of the OTT AVOD service has therefore never been more important for OTT service providers than it is now with many asking the question of whether the AVOD service is ready for primetime, with its challenging ecosystem and many points of failure by harnessing the powerful AVOD Ad analytics ?