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The HESP Alliance today announced that MediaMelon, provider of SmartSight streaming intelligence solutions, has joined the HESP Alliance. MediaMelon will offer its proven SmartSight analytics and streaming business improvement tools to extend the...
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FAST is the ultimate hot topic in the media sector and lately, every player in the field seems to talk about it. But what is a FAST channel and why is it advisable for content owners (and not just TV-related ones) to invest in this new revenue source? We have 7 reasons to offer you!
The best use of a foundation technology that optimizes video delivery QoE is to help maximize video engagement and streaming ad revenue. In this video interview with Zach Rodgers for Beet.TV, Kumar Subramanian, CEO, MediaMelon Inc., explains how his company delivers on the promise of turning QoE into ROI.
Today, ContentWise, a leading provider of user experience (UX) personalization and audience analytics technologies for video streaming, OTT, and pay-TV operators, and streaming intelligence platform provider MediaMelon are announcing a new development partnership. Their objective of the partnership is to deploy an end-to-end analytics service that will instrument the consumer experience journey for video service presentation and delivery.