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Today, ContentWise, a leading provider of user experience (UX) personalization and audience analytics technologies for video streaming, OTT, and pay-TV operators, and streaming intelligence platform provider MediaMelon are announcing a new...
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Ad Fraud is probably one of the most significant problems in the Ad Tech industry. MediaMelon SmartSight Ads offers a comprehensive optimization solution for video advertising delivery that can dramatically enhance asset monetization in the face of delivery issues or fraudster attacks.
MediaMelon, a leader in online streaming video intelligence and automated experience improvement today announced their partnership with Nowtilus, a pioneer in AI-driven video personalization services and provider of the open ad insertion platform www.serverside.ai. MediaMelon also announced the immediate availability of an integrated solution developed in collaboration with Nowtilus, providing greater measurement transparency and accuracy of ad insertion through continuous measurement from the client-side video player as well as player interactivity feature management.