The OTT business continues in hyper-growth, and we continue to consume content when, how, and where we want at our convenience. Monetization of the OTT AVOD service has therefore never been more important for OTT service providers than it is now with many asking the question of whether the AVOD service is ready for primetime, with its challenging ecosystem and many points of failure by harnessing the powerful AVOD Ad analytics ?
The International Broadcaster’s Conference (IBC) is the world’s most influential media, entertainment, and technology show, and MediaMelon Inc. has been proud to be a part of it for the past few years now. This year, we hosted over 150 customer meetings, product demos, analyst meetings, and more, with many interesting trends in quality of experience (QoE) optimization and streaming video analytics emerging from these discussions.
MediaMelon is the only streaming intelligence analytics solution . Why settle for analytics that only report or alert, and then provide diagnostics that require your tech ops team to act? MediaMelon’s SmartSight QBR solution actually improves video playback quality automatically for both video-on-demand (VOD) and live playback.